Campaign-level Targeting applies shared targeting requirements across every Line in the Campaign. Use it only when the selected criteria should apply universally. Campaign and Line Targeting are evaluated together. An impression must satisfy the applicable criteria at both levels.

To configure Campaign Targeting:

1. Create a new Campaign or open an existing Campaign.
2. Select Edit.
3. Navigate to the Targeting section.
4. Select Edit Targeting.
5. Configure the applicable targeting options.
6. Select Save.
7. Submit the Campaign when finished.

Campaign Targeting is organized into the following sections:

• Inventory
  • Deals
  • Deal Lists
  • Exchanges
  • Sites
  • Site Lists
  • App Bundle
  • App Name
  • App Lists
• Location & Device
  • Geo
  • Zip Codes
  • Device Types
  • Browser
  • Operating Systems
• Content
  • Channel
  • Content ID
  • Genre
  • Network
  • Publisher
  • Series
  • Title
  • Multi Field
• Streaming & Video
  • Livestream
  • OLV
• Advanced
  • Custom Model
  • Privacy

See Targeting Methods for definitions, formatting requirements, configuration instructions, and best practices for all targeting options.