The Campaign Setup section defines the Campaign’s overall dates, budget, pacing configuration, and which settings will be controlled at the Campaign level.

Basic Campaign Settings

• Name: Enter a name used to identify the Campaign.
• Code: Optional field that can be used to associate an external identifier with the Campaign for reporting.
• Active: Determines whether the Campaign is Active or Inactive.
• Start Date: The date the Campaign becomes eligible to begin delivering.
• End Date: The final date the Campaign is eligible to deliver.
  • The Campaign Start Date and End Date define the overall Campaign flight. Individual Line dates must fall within the Campaign’s applicable date range.
• Budget Type: Select whether the Campaign budget is based on Spend or Impressions.
• Budget: Enter the Campaign’s total Spend or Impression budget based on the selected Budget Type.

Daily Budget Cap

Daily Budget Cap is an optional limit on the total amount of Spend or Impressions the Campaign can deliver within a pacing day. When the Daily Budget Cap is reached, all Lines under the Campaign stop bidding for the remainder of that day, regardless of their individual budgets or pacing.

The time zone used to define the day depends on the Campaign configuration:

• When Campaign-level pacing controls the Lines, the Campaign’s Pacing Time Zone is used.
• When pacing is controlled independently by the Lines, the Seat Time Zone is used.

Note: Catch-up ASAP is generally not recommended in combination with a restrictive Daily Budget Cap because Catch-up ASAP attempts to increase delivery when the Campaign is behind pace while the Daily Budget Cap limits how much can be delivered in a day.

Manage Budgets

Enable Manage Budgets when the Campaign should centrally control the Start Date, End Date, Budget Type, and budget allocation for its Lines.

When enabled:

• Lines align to the Campaign’s Start Date and End Date.
• Lines use the Campaign’s Budget Type.
• Line budgets are managed using Budget Allocation Weights rather than independent lifetime budgets.
• Changes to applicable Campaign budget and flight settings are reflected in the Line budget configuration.

Budget Allocation Weights determine how Campaign budget is distributed across Lines.

For example, for a $10,000 Campaign Budget:

• Line A Weight = 2
• Line B Weight = 1

The target allocation is:

• Line A: $10,000 × 2/3 = $6,666.67
• Line B: $10,000 × 1/3 = $3,333.33

If Manage Budgets is not enabled, Lines maintain their own individual budgets and flight settings. Line budgets do not need to equal the Campaign Budget, so Campaign and Line allocations should be reviewed to avoid over- or under-allocation.

Campaign Level Management Options

• Auto Pace: Available with Manage Budgets to allow Campaign budget to remain fluid between Lines and optimize delivery toward the overall Campaign goal. Budget Allocation Weights therefore act as target allocations while Auto Pace is enabled.
• Manage Creatives: Manage eligible Creatives at the Campaign level when the same Creative set should apply across the Campaign’s Lines. Use Associate Creatives to select eligible Creatives that have already been uploaded under the Advertiser. If different Lines should use different Creative sets, leave Creative management at the Line level instead.
  • See Campaign Creatives for setup instructions.
• Manage Dayparts: Manage Pacing & Dayparts at the Campaign level when the same settings should apply across the Campaign’s Lines. When enabled, the Pacing & Dayparts section becomes available and the Campaign level configuration applies across the associated Lines.
  • See Campaign Pacing & Dayparts for detailed configuration.
• Manage Pixels: Associate Pixels at the Campaign level when the same Pixel configuration should apply across the Campaign’s Lines. When enabled, the Pixels section becomes available and selected Pixels apply across the Campaign’s Lines. Pixels must first be created at the Advertiser level.
  • See Campaign Pixels for setup instructions.
• Enable Flights: Divide the Campaign into separate date ranges with individual Flight budgets and optional budget rollover.
  • See Campaign Flights for setup instructions.
• Enable Campaign Frequency: Apply Frequency & Recency controls across the Campaign’s Lines.
  • See Campaign Frequency & Recency for setup instructions.

Pacing Timezone

Select the Pacing Time Zone used to define the start and end of each Campaign pacing day. The Pacing Time Zone affects Campaign-level functionality that depends on daily boundaries, including pacing curves, Campaign flight dates, and applicable Daypart behavior.

For geographic-specific recommendations, see the applicable Campaign Setup Guide.

Programmatic Guaranteed

Enable Programmatic Guaranteed only for Campaigns using a Programmatic Guaranteed Deal. When enabled, Pontiac restricts Campaign and Line configuration to support the terms established through the publisher’s PG Deal. Targeting is controlled on the supply side, and Campaign Budget and flight dates in Pontiac are used for monitoring rather than controlling delivery.

See the Programmatic Guaranteed Setup Guide for the complete workflow.