If the ‘Enable Campaign Frequency’ feature is checked in the Campaign Setup, the Frequency & Recency section will become available for the Campaign.

In the Frequency & Recency section users can configure the following settings:

• Campaign Frequency: Sets a frequency cap for how often an ad is shown to the same individual user within a specified time frame.
• Time Frame Days: Choose the time frame for the frequency cap.
  • 1-14 days
• Campaign Recency: Sets the minimum allowable amount of time between ads shown to an individual user.
  • None
  • 1 minute
  • 5 minutes
  • 15 minutes
  • 30 minutes
  • 1 hour
  • 6 hours
• Cap By:
  • IP (default): Caps impressions at the household level based on a user’s IP address. Commonly used for CTV environments.
  • IFA: Caps impressions at the device level using an Identifier for Advertising (IFA). Typically used in app-based environments where cookies are not supported (e.g., mobile and CTV apps).
  • Cookies (EU only): Caps impressions at the browser level using cookies. Available in EU-supported web environments where cookie-based tracking is permitted.

For example:

• Campaign Frequency: 10
• Time Frame Days: 1
• Campaign Recency: 30 minutes
• Cap By: Ip

This means, for this Campaign, the ad will be shown up to 10 times per user within a 1-day window, with a minimum of 30 minutes between each ad shown to the same IP Address.