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Campaign Frequency & Recency

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  5. Campaign Frequency & Recency

Campaign Frequency & Recency

Use Campaign-level Frequency & Recency when the same Frequency and Recency controls should apply across all Lines within the Campaign.

When Enable Campaign Frequency is selected in Campaign Setup, the Frequency & Recency section becomes available for the Campaign.

To configure Campaign-level Frequency & Recency:

  1. Open the applicable Campaign and select Edit.
  2. Confirm Enable Campaign Frequency is enabled in Campaign Setup.
  3. Navigate to the Frequency & Recency section.
  4. Configure the applicable settings.
  5. Select Submit to save the Campaign.

For definitions and configuration guidance for Frequency, Recency, Time Frame Days, and Cap By, see Frequency & Recency.

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