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Completion Events

Campaign Performance Tab

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  5. Completion Events

Completion Events

The Completion Events section provides detailed video and audio playback metrics for the Campaign and can be downloaded as a CSV file.

Available metrics include:

  • Date: Reporting date for the video or audio event metrics.
  • Imps: Number of times the video or audio ad was served.
  • Spend Per Complete: Average cost for each fully completed video or audio ad.
  • Starts: Number of times the video or audio ad started.
  • 25% Complete: Number of video or audio ads played through at least 25% of the duration.
  • 50% Complete: Number of video or audio ads played through at least 50% of the duration.
  • 75% Complete: Number of video or audio ads played through at least 75% of the duration.
  • 100% Complete: Number of video or audio ads played through the full duration.
  • Completion Rate: Percentage of Starts that reached 100% Complete, calculated as (100% Complete ÷ Starts) × 100.

All available metrics can be exported. To customize the metrics displayed in the table and included in the CSV, select the three-line column selector in the upper-right corner and select or deselect the desired Campaign metrics.

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