The Line Performance dropdown holds Line level metrics for the selected Campaign.

Below are the metrics available in this section:

• Line ID
• Line Name
• Imps: The total number of impressions the Line served within the selected reporting interval.
• Media Cost: The total dollar amount spent on the Lines media before additional fees or margins are applied.
• Total Cost: The total Line spend, including media costs and any applicable margins or fees.
• Total Cost CPM: The total cost per thousand impressions for the Line, calculated as (Total Cost / Impressions) x 1,000.
• IP Conversions: The number of conversions attributed to users by Line who were served an ad and later converted based on IP tracking.
• Note that the bottom row shows the Campaign Totals for Imps, Media Cost, Total Cost, Avg Cost CPM, and IP Conversions.