The top of the Campaign Performance tab provides a summary of Campaign delivery and pacing for the selected Reporting Interval. Use the Reporting Interval dropdown to update the summary metrics displayed in the top tiles.

All Reporting Intervals except Yesterday include activity from today. Today’s metrics update hourly and may have an approximately 3-hour delay.

Available Campaign Metrics include:

• Report Date: The selected reporting date or date range.
• Impressions: Total Impressions served by the Campaign during the selected Reporting Interval.
• Total Cost: Total Campaign cost, including applicable media costs and fees.
• Revenue: Total Cost plus the applicable margin.
• Total Cost CPM: Total Cost per 1,000 Impressions, calculated as (Total Cost / Impressions) × 1,000.

Campaign Pacing

Campaign pacing is calculated using delivery through yesterday and updates daily.

• Lifetime Pacing: Shows Campaign spend compared with ideal pacing across the full Campaign budget and date range.
• Flight Pacing: When Flights are enabled, shows spend compared with ideal pacing for the current Flight.

A pacing value around 100% indicates that delivery is on track. As a general guideline, 90%–110% is considered an acceptable pacing range.

Below the pacing section, the Campaign Performance tab provides additional insights through Bid Data, Bid/Imp Ratios, Line Performance, Campaign Daily Performance, and Completion Events.