The Campaign Daily Performance section provides a day-by-day view of Campaign delivery, cost, conversions, and other performance metrics.

Performance Chart

Use the chart to compare two selected metrics across daily Campaign performance.

The chart can be filtered to display:

• Only Days with Data: Displays only dates where Campaign activity was recorded.
• All Days: Displays all dates in the reporting period, including dates with no activity.

Use the metric dropdowns in the upper-right corner to select the two metrics to compare.

Available metrics include:

• Imps: Total Impressions served.
• Media Cost: Media spend before additional fees or margins.
• Total Cost: Total Campaign cost, including applicable fees.
• Total Cost CPM: Total Cost per 1,000 Impressions.
• IP Conversions: Conversions attributed through IP-based tracking.
• Chrome Convs: Conversions recorded through Chrome conversion tracking.
• Clicks: Total ad Clicks.
• CTR: Percentage of Impressions that resulted in a Click.
• CPC: Average Total Cost per Click.
• Transparency Score: Measure of inventory transparency.
• Foot Traffic Attributed Visitors: Visitors attributed through Foot Traffic Reporting.
• Revenue: Total Cost plus the applicable margin.
• Media Cost CPM: Media Cost per 1,000 Impressions.
• Data Cost: Cost associated with Audience data.
• Foot Traffic Cost: Cost associated with Foot Traffic Reporting.
• Credit Card Fee: Applicable credit card processing fee.
• Hosting Fee: Applicable Creative hosting fee.
• ART Fee: Cost associated with ART usage.
• Contextual Fee: Cost associated with Contextual AI usage.
• Chalice Fee: Cost associated with Chalice usage.
• VCR: Video Completion Rate for applicable video inventory.

Daily Performance Table and CSV Export

The table below the chart provides Campaign performance by day and can be customized using the available column controls.

To export the data:

1. Navigate to the Campaign Daily Performance table.
2. Select the download button beside the search bar.
3. A CSV containing the selected Campaign Daily Performance metrics will be downloaded.

To customize the metrics displayed in the table and included in the CSV, select the three-line column selector in the upper-right corner of the table and select or deselect the desired metrics.

Use the chart for quickly comparing daily trends and the table or CSV export for more detailed day-level analysis.