The Bid Data section provides a near-real-time view of Campaign bidding activity and helps show how inventory progresses from eligibility through delivery.

Use the Time Frame filter to view data for 15 minutes, 1 hour, 12 hours, or 1 day.

Available metrics include:

• Eligible Requests: Bid requests that meet the applicable Campaign and Line Targeting requirements.
• Bids: Bids submitted on Eligible Requests.
• Imps: Confirmed Impressions resulting from won auctions.
• Confirmed Spend: Spend associated with confirmed Impressions.
• Avg Eligible Lines: Average number of Lines eligible to compete for the same inventory.
• Competitive Position: Relative competitive position of eligible Lines. Values closer to 1 indicate a stronger position.

Hover over the charts to view the exact timestamp and metric value for a specific point in time.

Use Bid Data to identify where delivery may be restricted across the bidding flow:

Eligible Requests → Bids → Impressions → Confirmed Spend

For detailed definitions, interpretation guidance, and troubleshooting recommendations, see Bid Data.