The Campaign Performance tab provides a consolidated view of Campaign delivery, pacing, bidding activity, Line performance, daily trends, and Completion Events.

The Full Report Link opens Standard Reporting with the applicable Advertiser and Campaign preselected for a more detailed reporting view.

Metrics are displayed in the Campaign’s Pacing Time Zone, shown at the top of the page.

Use the Reporting Interval dropdown to update the summary metrics. All intervals except Yesterday include activity from today. Today’s metrics update hourly and may have an approximately 3-hour delay.

The Campaign Performance tab includes:

• Campaign Metrics and Pacing
• Bid Data: Near-real-time Campaign bid funnel metrics, including Eligible Requests, Bids, Impressions, Confirmed Spend, Avg Eligible Lines, and Competitive Position.
• Bid/Imp Ratios: Ratios showing how efficiently Eligible Requests progress to Bids and how frequently Bids result in Impressions.
• Line Performance: Line-level delivery and cost metrics for each Line within the Campaign.
• Campaign Daily Performance: Day-by-day Campaign performance with customizable chart metrics, table data, and CSV export.
• Completion Events: Video and audio playback metrics, including Starts, quartile completions, Spend Per Complete, and Completion Rate.

Use these sections together to monitor overall Campaign performance and drill into individual Lines or stages of delivery when additional analysis is needed.

The top of the Campaign Performance tab provides a summary of Campaign delivery and pacing for the selected Reporting Interval. Use the Reporting Interval dropdown to update the summary metrics displayed in the top tiles.

All Reporting Intervals except Yesterday include activity from today. Today’s metrics update hourly and may have an approximately 3-hour delay.

Available Campaign Metrics include:

• Report Date: The selected reporting date or date range.
• Impressions: Total Impressions served by the Campaign during the selected Reporting Interval.
• Total Cost: Total Campaign cost, including applicable media costs and fees.
• Revenue: Total Cost plus the applicable margin.
• Total Cost CPM: Total Cost per 1,000 Impressions, calculated as (Total Cost / Impressions) × 1,000.

Campaign Pacing

Campaign pacing is calculated using delivery through yesterday and updates daily.

• Lifetime Pacing: Shows Campaign spend compared with ideal pacing across the full Campaign budget and date range.
• Flight Pacing: When Flights are enabled, shows spend compared with ideal pacing for the current Flight.

A pacing value around 100% indicates that delivery is on track. As a general guideline, 90%–110% is considered an acceptable pacing range.

Below the pacing section, the Campaign Performance tab provides additional insights through Bid Data, Bid/Imp Ratios, Line Performance, Campaign Daily Performance, and Completion Events.

The Bid Data section provides a near-real-time view of Campaign bidding activity and helps show how inventory progresses from eligibility through delivery.

Use the Time Frame filter to view data for 15 minutes, 1 hour, 12 hours, or 1 day.

Available metrics include:

• Eligible Requests: Bid requests that meet the applicable Campaign and Line Targeting requirements.
• Bids: Bids submitted on Eligible Requests.
• Imps: Confirmed Impressions resulting from won auctions.
• Confirmed Spend: Spend associated with confirmed Impressions.
• Avg Eligible Lines: Average number of Lines eligible to compete for the same inventory.
• Competitive Position: Relative competitive position of eligible Lines. Values closer to 1 indicate a stronger position.

Hover over the charts to view the exact timestamp and metric value for a specific point in time.

Use Bid Data to identify where delivery may be restricted across the bidding flow:

Eligible Requests → Bids → Impressions → Confirmed Spend

For detailed definitions, interpretation guidance, and troubleshooting recommendations, see Bid Data.

The Bid/Imp Ratios section provides additional insight into Campaign bidding efficiency by showing how frequently Eligible Requests progress to Bids and how often Bids result in Impressions.

Use the Time Frame filter to view data for 6 hours, 12 hours, 24 hours, or 48 hours. Data is displayed in hourly increments.

Available ratios include:

• Imps to Bids Ratio: Shows how frequently submitted Bids result in won Impressions.
  • A higher ratio indicates that a larger share of Bids are winning.
  • A lower ratio may indicate lower bid competitiveness, stronger auction competition, or Deal/inventory conditions.
• Bids to Eligible Bids Ratio: Shows how frequently the platform submits a Bid after a request passes eligibility.
  • A higher ratio indicates that the Campaign is bidding on a larger share of Eligible Requests.
  • A lower ratio may indicate additional serving restrictions such as budget, pacing, Creative eligibility, Frequency & Recency, or bid requirements.

Hover over either chart to view the timestamp and ratio value for a specific point in time.

Use these ratios together with Bid Data to identify whether delivery is being restricted between Eligible Requests and Bids or between Bids and Impressions.

For detailed interpretation and troubleshooting guidance, see Bid Data.

The Line Performance section provides Line-level delivery and cost metrics for each Line within the Campaign and can be filtered to focus on the Lines and reporting period you want to review.

Use the controls above the table to customize the view:

• Search: Find a Line by Name or ID.
• Filter Status: Filter Lines by status, such as Active.
• Page Size: Adjust the number of Lines displayed per page.
• Reporting Interval: Change the reporting period used for the Line metrics.
• Column Selector: Select the three-line icon in the upper-right corner to add or remove metrics from the table.
• Download: Export the Line Performance table as a CSV file.

Available columns include:

• Status: Current Line status.
• ID: Unique Line ID.
• Name: Line Name.
• Imps: Total Impressions served.
• Media Cost: Media spend before additional fees or margins.
• Total Cost: Total Line cost, including applicable fees.
• Total Cost CPM: Total Cost per 1,000 Impressions.
• IP Conversions: Conversions attributed through IP-based tracking.
• Clicks: Total ad Clicks.
• CTR: Percentage of Impressions that resulted in a Click.
• CPC: Average Total Cost per Click.
• Transparency Score: Measure of inventory transparency.
• Foot Traffic Attributed Visitors: Visitors attributed through Foot Traffic Reporting.
• Revenue: Total Cost plus the applicable margin.
• Media Cost CPM: Media Cost per 1,000 Impressions.
• Data Cost: Cost associated with Audience data.
• Foot Traffic Cost: Cost associated with Foot Traffic Reporting.
• Credit Card Fee: Applicable credit card processing fee.
• Hosting Fee: Applicable Creative hosting fee.
• ART Fee: Cost associated with ART usage.
• Contextual Fee: Cost associated with Contextual AI usage.
• Chalice Fee: Cost associated with Chalice usage.
• VCR: Video Completion Rate for applicable video inventory.

The bottom row displays Campaign Total values for applicable metrics across the Lines included in the table.

Use this section to compare Lines within the Campaign, identify which Lines are driving delivery and spend, and surface Lines that may require additional pacing or performance review.

The Campaign Daily Performance section provides a day-by-day view of Campaign delivery, cost, conversions, and other performance metrics.

Performance Chart

Use the chart to compare two selected metrics across daily Campaign performance.

The chart can be filtered to display:

• Only Days with Data: Displays only dates where Campaign activity was recorded.
• All Days: Displays all dates in the reporting period, including dates with no activity.

Use the metric dropdowns in the upper-right corner to select the two metrics to compare.

Available metrics include:

• Imps: Total Impressions served.
• Media Cost: Media spend before additional fees or margins.
• Total Cost: Total Campaign cost, including applicable fees.
• Total Cost CPM: Total Cost per 1,000 Impressions.
• IP Conversions: Conversions attributed through IP-based tracking.
• Chrome Convs: Conversions recorded through Chrome conversion tracking.
• Clicks: Total ad Clicks.
• CTR: Percentage of Impressions that resulted in a Click.
• CPC: Average Total Cost per Click.
• Transparency Score: Measure of inventory transparency.
• Foot Traffic Attributed Visitors: Visitors attributed through Foot Traffic Reporting.
• Revenue: Total Cost plus the applicable margin.
• Media Cost CPM: Media Cost per 1,000 Impressions.
• Data Cost: Cost associated with Audience data.
• Foot Traffic Cost: Cost associated with Foot Traffic Reporting.
• Credit Card Fee: Applicable credit card processing fee.
• Hosting Fee: Applicable Creative hosting fee.
• ART Fee: Cost associated with ART usage.
• Contextual Fee: Cost associated with Contextual AI usage.
• Chalice Fee: Cost associated with Chalice usage.
• VCR: Video Completion Rate for applicable video inventory.

Daily Performance Table and CSV Export

The table below the chart provides Campaign performance by day and can be customized using the available column controls.

To export the data:

1. Navigate to the Campaign Daily Performance table.
2. Select the download button beside the search bar.
3. A CSV containing the selected Campaign Daily Performance metrics will be downloaded.

To customize the metrics displayed in the table and included in the CSV, select the three-line column selector in the upper-right corner of the table and select or deselect the desired metrics.

Use the chart for quickly comparing daily trends and the table or CSV export for more detailed day-level analysis.

The Completion Events section provides detailed video and audio playback metrics for the Campaign and can be downloaded as a CSV file.

Available metrics include:

• Date: Reporting date for the video or audio event metrics.
• Imps: Number of times the video or audio ad was served.
• Spend Per Complete: Average cost for each fully completed video or audio ad.
• Starts: Number of times the video or audio ad started.
• 25% Complete: Number of video or audio ads played through at least 25% of the duration.
• 50% Complete: Number of video or audio ads played through at least 50% of the duration.
• 75% Complete: Number of video or audio ads played through at least 75% of the duration.
• 100% Complete: Number of video or audio ads played through the full duration.
• Completion Rate: Percentage of Starts that reached 100% Complete, calculated as (100% Complete ÷ Starts) × 100.

All available metrics can be exported. To customize the metrics displayed in the table and included in the CSV, select the three-line column selector in the upper-right corner and select or deselect the desired Campaign metrics.