The Pontiac platform is directly integrated with TransUnion to provide demographic and interest data that is compatible with any media or campaign type. The TruAudience Data Marketplace library contains over 55,000 audiences ranging from demographics to auto intenders, lifestyle groups, purchase behavior, political party affiliation and more. With the precision tuned and deterministically grounded view of identity covering people, households and devices, the TruAudience Data Marketplace delivers scale across 80 million plus US households to optimize advertising and maximize streaming media campaign performance. For more information on available audiences and assistance activating with TransUnion on your campaigns, reach out through the Help Center.

Audience fees will be applied as a CPM on the line item that is included in ‘Total Cost’. If multiple audiences are targeted or anti-targeted, the line will only include the CPM of the highest priced segment.