Pontiac customers can onboard their existing 1st party data for precise audience targeting. Advertisers or agencies will receive a LiveRamp seat to push their data to TransUnion, which then makes the segments available within the Pontiac Bidder platform. Please note that fees apply for LiveRamp and TransUnion services (e.g., ~$3 CPM).

For more information or assistance with onboarding your data, please reach out through the Help Center or contact your account manager.