Geo Fencing Audiences allow users to build location-based audiences using visitation data from defined geographic areas using OnSpot data. Geo Fencing is useful for reaching users based on historical visits to real-world locations such as retail stores, dealerships, event venues, campuses, competitor locations, or other points of interest.

Geo Fencing Audiences are available under Audiences > Third Party Audiences > Geo Fencing and can be created using one of two location methods:

• Geo Fence: Draw a custom geographic shape directly on the map.
• Lat/Long: Define a location using latitude, longitude, and a radius in meters.

Both methods support Rolling and Static Audience types.

View and Manage Geo Fencing Audiences

Navigate to Audiences > Third Party Audiences > Geo Fencing to view existing Geo Fencing Audiences.

The table includes:

• Name: The name assigned to the Audience.
• Record Count: The number of qualifying records currently included in the Audience.
• Start Date: The beginning of the Audience’s applicable date range.
• End Date: The end of the applicable date range.
• Expiration Date: Displays when the Audience is scheduled to expire, when applicable.
• Type: Indicates whether the Audience is Rolling or Static.

Create a Geo Fencing Audience

1. Navigate to Audiences > Third Party Audiences > Geo Fencing.
2. Select New Geo Fence to create a new audience.

3. Enter the audience Name.
4. Select one of the following audience types:
   • Rolling: A Rolling audience continuously refreshes based on a selected lookback period.
     • Lookback: Select a lookback period of up to 90 days. The default value is 30 days.
     • Refresh: Choose whether the audience should refresh weekly or monthly.
     • The audience will be updated as new qualifying location data becomes available.
   • Static: A Static audience is created using a fixed date range.
     • Start Date
     • End Date: Must be on or before yesterday (UTC); ex. if today is 2025-05-08 the end date must be on or before 2025-05-07.
     • Static audiences expire 90 days after they are created.
5. Enter your Lookback window: the number of days of historical location data to include. The maximum lookback is 90 days.
6. Define the Geo Fence Audience.
   • Geo Fence Shape
   • Lat Long

Geo Fence Shape

• Geo Fence is selected by default and allows users to define a custom geographic area by drawing a shape on the map.
• To define the Geo Fence:
  • Use the Search bar to enter a location name or address.
  • Use the map controls to draw the boundaries of the desired area.
  • If needed, use the delete shape option to clear the current shape and start over.
  • Once the desired area has been defined, select Submit.
• The Audience will then be submitted for processing using the selected shape and Rolling or Static settings.

Latitude / Longitude Radius Geo Fencing

• The Lat/Long option allows users to define a geographic area using a specific latitude, longitude, and radius instead of drawing a custom shape.
• When Lat/Long is selected, the map shape controls are replaced with the following fields:
  • Latitude: Decimal latitude value, for example 40.7128
  • Longitude: Decimal longitude value, for example -74.0060
  • Radius in Meters: The radius around the selected coordinate, for example 250
• Latitude and longitude accept decimal values, and the radius is entered in meters.
• The selected coordinates, radius, Audience type, and other settings are saved with the Audience and used when it is submitted for processing.

Edit and Manage a Geo Fencing Audience

Once created, Geo Fencing Audiences can be reviewed from Audiences > Third Party Audiences > Geo Fencing.

Use the Audience table to monitor the Audience’s:

• Record Count
• Date range
• Expiration Date
• Rolling or Static type

Associate a Geo Fencing Audience to a Campaign or Line

After the Geo Fencing Audience has been created, it becomes available for Audience targeting and can be associated.

1. Navigate to the applicable Campaign or Line.
2. Enter Edit mode.
3. Open Audiences and select Associate Segments.
4. Select Third Party Audiences and locate the applicable Geo Fencing Audience.
5. Search for the Audience by Name or ID.
6. Select Add New Group and add the Audience to the desired targeting group.
7. Select:
   • the green plus (+) to target the Audience
   • the red minus (–) to anti-target the Audience
8. Configure any additional Audience or Boolean logic as needed.
9. Close the dialog and select Save.

The Geo Fencing Audience is now applied to the Campaign or Line.

For additional information on combining Audiences and configuring Any / All logic, see Associate Segments, and Boolean Logic.