Geo Fencing Audiences allow users to build location-based audiences using visitation data from defined geographic areas. These audiences can be used to reach users who have visited specific locations and are available under Audiences > Third Party Audiences > Geo Fencing.

Geo Fencing Audiences can be created using one of two location targeting methods:

• Geo Fence: Draw a custom geographic shape directly on the map.
• Lat/Long: Define a location using latitude, longitude, and a radius in meters.

Both targeting methods support Rolling and Static audience types.

From the Geo Fencing section, users can view existing audiences and review:

• Name
• Record Count
• Start Date
• End Date
• Expiration Date
• Type: Rolling or Static

Create a Geo Fencing Audience

1. Select New Geo Fence to create a new audience.

2. Enter the audience Name.
3. Select one of the following audience types:
   • Rolling: A Rolling audience continuously refreshes based on a selected lookback period.
     • Lookback: Select a lookback period of up to 90 days. The default value is 30 days.
     • Refresh: Choose whether the audience should refresh weekly or monthly.
     • The audience will be updated as new qualifying location data becomes available.
   • Static: A Static audience is created using a fixed date range.
     • Start Date
     • End Date: Must be on or before yesterday (UTC); ex. if today is 2025-05-08 the end date must be on or before 2025-05-07.
     • Static audiences expire 90 days after they are created.
4. Enter your Lookback window: the number of days of historical location data to include. The maximum lookback is 90 days.
5. Define the Geo Fence Audience.
   • Geo Fence Shape
   • Lat Long

Geo Fence Shape

• Geo Fence is selected by default and allows users to define a custom geographic area by drawing a shape on the map.
• To define the Geo Fence:
  • Use the Search bar to enter a location name or address.
  • Use the map controls to draw the boundaries of the desired area.
  • If needed, use the delete shape option to clear the current shape and start over.
  • Once the desired area has been defined, select Submit.
• The Audience will then be submitted for processing using the selected shape and Rolling or Static settings.

Latitude / Longitude Radius Geo Fencing

• The Lat/Long option allows users to define a geographic area using a specific latitude, longitude, and radius instead of drawing a custom shape.
• When Lat/Long is selected, the map shape controls are replaced with the following fields:
  • Latitude: Decimal latitude value, for example 40.7128
  • Longitude: Decimal longitude value, for example -74.0060
  • Radius in Meters: The radius around the selected coordinate, for example 250
• Latitude and longitude accept decimal values, and the radius is entered in meters.
• The selected coordinates, radius, Audience type, and other settings are saved with the Audience and used when it is submitted for processing.

6. Associate the Geo Fencing Audience: After the Audience has been created and processed, associate it with the applicable Advertiser before using it for Campaign or Line targeting.
   • Select the desired Advertiser.
   • Enter Edit mode.
   • Click Associate Segment.
   • Search or Navigate to your Geo Fence Audience by name or ID.
   • Select Add New Group and drag the Audience into the targeting group.
     • Select the green plus (+) to target the Audience.
     • Select the red minus (–) to anti-target the Audience.
   • Close the dialog and select Save.

The Geo Fencing audience is now applied to your Campaign or Line.