Advertiser Setup Tab

Overview

The Advertiser Setup tab provides a centralized view of everything associated with an Advertiser. From this page, users can review advertiser-level settings and performance, manage Campaigns and Creatives, create and monitor Pixels, and access reporting metrics across each section.

Users can also create new Campaigns, Creatives, and Pixels directly from the Advertiser, edit existing configurations, activate or deactivate Campaigns and Creatives, and use reporting intervals, filters, searches, and customizable table columns to review performance and manage setup from one place.

Advertiser Tiles

After selecting an Advertiser, users can adjust the Reporting Interval to update the summary metrics displayed at the top of the page. Select from today, yesterday, 7 days, 30 days, month to date, last month, lifetime, or input a custom range.

The following metrics are available:

Report Date
Impressions
Total Cost
Revenue
Total Cost CPM

Advertiser Details

Users can view the following Advertiser settings:

Name
Active Status
Advertiser Margin
Advertiser URL: The URL of the Advertiser’s website. The Google Privacy Sandbox will track visits to this URL if the pixel is implemented on the site. The URL must be secure (https://).
Political Content:
- No, I am not running ads related to any elections, ballot initiatives, or political candidates in the United States.
- Yes, I am running ads related to an election, ballot initiative, or political candidate in the United States.

Advertiser Edit Button

Users are brought into edit mode and can change the following Advertiser settings:

Name
Active Status
Advertiser Margin
Advertiser URL: The URL of the Advertiser’s website. The Google Privacy Sandbox will track visits to this URL if the pixel is implemented on the site. The URL must be secure (https://).
Political Content:
- No, I am not running ads related to any elections, ballot initiatives, or political candidates in the United States.
- Yes, I am running ads related to an election, ballot initiative, or political candidate in the United States.

Campaigns

The Campaigns section allows users to create, import, view, and manage campaigns associated with the Advertiser.

New Campaign

Select New Campaign to create a campaign from scratch.

Campaign Templates

Saved Campaign Templates are displayed here and can be used to create a new campaign using previously configured settings. Select the desired template to begin campaign creation.

For more information, see Campaign Templates.

Plan Import

Select Import to create a campaign from a media plan generated using the Planning tool.

For more information, see Planning.

View and Manage Campaigns

The Campaigns table allows users to search, filter, download, and customize campaign information and performance metrics.

Use the Search bar to find campaigns by keyword or ID. Select the Download button to export the table as a CSV.

Filter Status: Toggle between Active, Inactive, and All Campaigns.
Page Size: Adjust the number of campaign rows displayed on each page.
Total Items: Displays the total number of campaigns included in the current view.
Page: Displays the current page and total number of available pages.
Reporting Interval: Updates the performance metrics displayed in the table. All reporting intervals except Yesterday include data from the current day. Today’s metrics update hourly and are subject to an approximately three-hour reporting delay.
Columns: Select the three-line menu to choose which columns are displayed in the table and customize the view based on your needs.

Campaign Table Columns

The Campaigns table can include the following campaign settings and performance metrics:

Status: The current active or inactive status of the Campaign.
ID: The unique Pontiac Campaign ID.
Name: The Campaign name.
Pacing: Indicates how the Campaign is pacing against its expected budget delivery based on the Campaign’s dates and pacing settings.
Start Date: The Campaign start date.
End Date: The Campaign end date.
Budget: The Campaign’s configured budget.
Budget Type: Indicates whether the Campaign budget is based on spend or impressions.
Line Count: The number of Lines associated with the Campaign.
Clicks: The number of recorded clicks during the selected Reporting Interval.
CPC: Cost per Click, calculated using Total Cost divided by Clicks.
Imps: The number of confirmed impressions served during the selected Reporting Interval.
Total Cost: The total cost incurred during the selected Reporting Interval and includes all fees.
Revenue: The total cost plus advertiser margin generated during the selected Reporting Interval.
Total Cost CPM: Total Cost per 1,000 impressions.
IP Convs: The number of attributed IP-based conversions during the selected Reporting Interval.
CTR: Click-Through Rate, calculated as Clicks divided by Impressions.

Campaign Edit Button

Enter Edit mode and quickly activate or deactivate campaigns quickly using the status checkbox and then submitting the changes.

Creatives

The Creatives section allows users to upload new creatives and view, edit, and manage existing creatives associated with the Advertiser.

New Creative Button

Users can upload new first-party creative assets or add third-party creative tags to the Advertiser. Once created, creatives can be associated with Campaigns or Lines for delivery.

For more information on supported creative types, specifications, and the upload process, see the Creative Upload Process.

View and Manage Creatives

The Creatives table allows users to search, filter, download, and customize creative information and performance metrics.

Use the Search bar to find creatives by keyword or ID. Select the Download button to export the table as a CSV.

Filter Status: Toggle between Active, Inactive, and All Creatives.
Page Size: Adjust the number of creative rows displayed on each page.
Total Items: Displays the total number of creatives included in the current view.
Page: Displays the current page and total number of available pages.
Reporting Interval: Updates the performance metrics displayed in the table. All reporting intervals except Yesterday include data from the current day. Today’s metrics update hourly and are subject to an approximately three-hour reporting delay.
Columns: Select the three-line menu to choose which columns are displayed in the table and customize the view based on your needs.

Users can select an existing creative to view or edit its configuration.

Creative Table Columns

The Creatives table can include the following creative settings and performance metrics:

Status: The current active or inactive status of the Creative.
Audit Status: The Creative’s current audit or approval status.
ID: The unique Creative ID.
Name: The Creative name.
Creative Type: The format and hosting type of the Creative, such as hosted or third-party video, display, audio, or native.
Sizes: The creative dimensions associated with the Creative.
Weight: The Creative’s configured delivery weight when multiple creatives are eligible to serve.
Imps: The number of confirmed impressions served during the selected Reporting Interval.
Clicks: The number of recorded clicks during the selected Reporting Interval.
CPC: Cost per Click, calculated using Total Cost divided by Clicks.
Total Cost: The total media cost associated with the Creative during the selected Reporting Interval.
Revenue: The total advertiser revenue associated with the Creative during the selected Reporting Interval.
Flights Enabled: Indicates whether the Creative uses scheduled flights or is always available to serve.
CTR: Click-Through Rate, calculated as Clicks divided by Impressions.
Tag: The third-party creative tag associated with the Creative, when applicable.
- Only available when the table is downloaded.

Pixels

The Pixels section allows users to create new pixels and view and manage existing pixels associated with the Advertiser. Pixels are used to track site activity and conversions and can support campaign optimization, measurement, attribution, and audience creation.

New Pixel

Select New Pixel to create a new pixel for the Advertiser. Pixels can be used to track actions on the Advertiser’s site, measure campaign performance, attribute conversions, build audiences, and provide conversion data that can be used to optimize campaign delivery toward desired outcomes.

For more information, see Pixels.

View and Manage Pixels

The Pixels table allows users to search, download, and review pixel information and performance metrics.

Use the Search bar to find pixels by keyword or ID. Select the Download button to export the table as a CSV.

Page Size: Adjust the number of pixel rows displayed on each page.
Total Items: Displays the total number of pixels included in the current view.
Page: Displays the current page and total number of available pages.
Reporting Interval: Updates the performance metrics displayed in the table. All reporting intervals except Yesterday include data from the current day. Today’s metrics update hourly and are subject to an approximately three-hour reporting delay.
Columns: Select the three-line menu to choose which columns are displayed in the table and customize the view based on your needs.

Users can select an existing pixel to view or edit its configuration.

Pixel Table Columns

The Pixels table can include the following pixel information and performance metrics:

ID: The unique Pixel ID.
Name: The Pixel name.
Attributed Imps: The number of impressions attributed to conversions recorded by the Pixel during the selected Reporting Interval.
Total Convs: The total number of conversions recorded by the Pixel during the selected Reporting Interval.
Total Loads: The total number of times the Pixel loaded during the selected Reporting Interval.
Uniques: The number of unique users or devices recorded by the Pixel during the selected Reporting Interval.