Under the ‘Advertiser’ tab you will see a list of all of the ‘Active’ Advertisers in your seat with their associated quick metrics. To see ‘Inactive’ Advertisers filter status to ‘All’ or ‘Inactive’. These metrics are updated hourly, with a 3 hour delay, except for the IP Convs, which are updated once a day for the previous day.

Choose your ‘Reporting Interval’ and evaluate the following metrics at a glance:

• Lines: The number of Lines associated to the Advertiser.
• Campaigns: The number of Campaigns associated to the Advertiser.
• Imps: The number of impressions served under this Advertiser during the selected Reporting Interval.
• Total Cost: The total dollar amount this Advertiser has spent across all Campaigns and Lines during the selected Reporting Interval.
• Revenue: The total dollar amount this Advertiser has generated across all Campaigns and Lines during the selected Reporting Interval.
• IP Convs: The number of conversions registered by the IP Conversion Pixel across all Campaigns and Lines during the selected Reporting Interval. Note that IP Conversion data is not available for the ‘Today’ interval. This metric is updated once a day for the previous day.