An Advertiser represents an individual brand, product, or client within Pontiac. It serves as the primary organizational level for the campaigns and advertising assets associated with that brand or client.

Within an Advertiser, users can:

• Create and manage Campaigns and Lines
• Upload and manage Creatives
• Create and manage Pixels
• Review Advertiser-level delivery and performance
• Access detailed Campaign, Line, Creative, Pixel, and reporting information

In the Pontiac hierarchy, the Advertiser sits between the Seat and Campaign levels:

Seat
└── Advertiser
    ├── Creatives
    ├── Pixels
    └── Campaigns
        └── Lines

After creating an Advertiser, select its name to open the Advertiser Setup and Advertiser Performance tabs, where you can manage setup and review performance from one centralized location.