{"id":9985,"date":"2025-03-31T15:12:24","date_gmt":"2025-03-31T15:12:24","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/ctv-overview\/hierarchy"},"modified":"2025-12-30T18:55:40","modified_gmt":"2025-12-30T18:55:40","slug":"hierarchy","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/ctv-overview\/hierarchy","title":{"rendered":"Hierarchy"},"content":{"rendered":"\n
Level<\/strong><\/td>Features<\/strong><\/td><\/tr>
Seat<\/td>Seat Settings<\/a> (Users, Addendum, Preferences)<\/td><\/tr>
<\/td>Create & Edit Advertisers<\/a><\/td><\/tr>
<\/td>Inventory Management<\/a> (Site, App, & Deal Lists, Deals, Negotiated Deals)<\/td><\/tr>
<\/td>Audiences Management<\/a> (Custom, Contextual AI, ART Audiences, Third Party Audiences, On Boarded)<\/td><\/tr>
<\/td>Templates Management<\/a><\/td><\/tr>
<\/td>Reporting Management<\/a><\/td><\/tr>
Advertiser<\/td>Edit Advertisers<\/a><\/td><\/tr>
<\/td>Set Advertiser Margin<\/a><\/td><\/tr>
<\/td>Campaign Management<\/a> (Create, Edit, Clone, Save as Template)<\/td><\/tr>
<\/td>Creative Management<\/a><\/td><\/tr>
<\/td>Pixel Management<\/a><\/td><\/tr>
<\/td>Performance Overview<\/a> (Bid Data, Campaign Performance, Advertiser Daily Performance, Video Events)<\/td><\/tr>
Campaign<\/td>Manage Budget<\/a><\/td><\/tr>
<\/td>Manage Pacing & Dayparts<\/a><\/td><\/tr>
<\/td>Enable & Manage Flights<\/a><\/td><\/tr>
<\/td>Enable Campaign Frequency & Recency<\/a><\/td><\/tr>
<\/td>Associate Creatives<\/a><\/td><\/tr>
<\/td>Associate Audiences<\/a><\/td><\/tr>
<\/td>Associate Pixels<\/a><\/td><\/tr>
<\/td>Line Management<\/a> (Create, Edit)<\/td><\/tr>
<\/td>Performance Overview<\/a> (Bid Data, Line Performance, Campaign Daily Performance, Video Events)<\/td><\/tr>
Line<\/td>Line Management <\/a>(Create, Edit, Clone, Save as Template)<\/td><\/tr>
<\/td>Inventory Type<\/a><\/td><\/tr>
<\/td>Manage Bidding<\/a><\/td><\/tr>
<\/td>Manage Budget<\/a><\/td><\/tr>
<\/td>Budget Multiplier & Allocation Weight<\/a><\/td><\/tr>
<\/td>Manage Pacing & Dayparts<\/a><\/td><\/tr>
<\/td>Enable Line Frequency & Recency<\/a><\/td><\/tr>
<\/td>Enable & Manage Foot Traffic Reporting<\/a><\/td><\/tr>
<\/td>Enable Custom Model<\/a><\/td><\/tr>
<\/td>Targeting<\/a><\/td><\/tr>
<\/td>Associate Creatives<\/a><\/td><\/tr>
<\/td>Associate Audiences<\/a><\/td><\/tr>
<\/td>Associate Pixels<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"author":17,"featured_media":0,"parent":9722,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-9985","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9985"}],"version-history":[{"count":25,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9985\/revisions"}],"predecessor-version":[{"id":10836,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9985\/revisions\/10836"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9722"}],"next":[{"title":"Strategy Guide","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/ctv-overview\/strategy-guide","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10048"}],"prev":[{"title":"Terminology","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/ctv-overview\/terminology","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9723"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9985"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=9985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}