{"id":9873,"date":"2025-03-28T18:41:18","date_gmt":"2025-03-28T18:41:18","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/advertisers\/using-the-advertiser-tab\/advertiser-level-metrics"},"modified":"2025-04-07T20:38:42","modified_gmt":"2025-04-07T20:38:42","slug":"advertiser-level-metrics","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/advertisers\/navigating-the-advertiser-tab\/advertiser-level-metrics","title":{"rendered":"Advertiser Level Metrics"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"3278\" height=\"907\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-28-111615.png\" alt=\"\" class=\"wp-image-9861\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-28-111615.png 3278w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-28-111615-300x83.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-28-111615-1024x283.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-28-111615-768x213.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-28-111615-1536x425.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-28-111615-2048x567.png 2048w\" sizes=\"auto, (max-width: 3278px) 100vw, 3278px\" \/><\/figure>\n\n\n\n<p>Under the \u2018Advertiser\u2019 tab you will see a list of all of the \u2018Active\u2019 Advertisers in your seat with their associated quick metrics. To see \u2018Inactive\u2019 Advertisers filter status to \u2018All\u2019 or \u2018Inactive\u2019. These metrics are updated hourly, with a 3 hour delay, except for the IP Convs, which are updated once a day for the previous day.<\/p>\n\n\n\n<p>Choose your \u2018Reporting Interval\u2019 and evaluate the following metrics at a glance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lines:<\/strong>&nbsp;The number of Lines associated to the Advertiser.<\/li>\n\n\n\n<li><strong>Campaigns:<\/strong> The number of Campaigns associated to the Advertiser.<\/li>\n\n\n\n<li><strong>Imps:<\/strong> The number of impressions served under this Advertiser during the selected Reporting Interval.<\/li>\n\n\n\n<li><strong>Total Cost:<\/strong>&nbsp;The total dollar amount this Advertiser has spent across all Campaigns and Lines during the selected Reporting Interval.<\/li>\n\n\n\n<li><strong>Revenue:<\/strong>&nbsp;The total dollar amount this Advertiser has generated across all Campaigns and Lines during the selected Reporting Interval.<\/li>\n\n\n\n<li><strong>IP Convs:&nbsp;<\/strong>The number of conversions registered by the IP Conversion Pixel across all Campaigns and Lines during the selected Reporting Interval. Note that IP Conversion data is not available for the \u2018Today\u2019 interval. This metric is updated once a day for the previous day.<\/li>\n<\/ul>\n","protected":false},"author":17,"featured_media":0,"parent":9852,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-9873","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9873"}],"version-history":[{"count":1,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9873\/revisions"}],"predecessor-version":[{"id":9874,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9873\/revisions\/9874"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9852"}],"next":[{"title":"Advertiser Setup Tab","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/advertisers\/navigating-the-advertiser-tab\/advertiser-setup-tab","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9876"}],"prev":[{"title":"Filter Advertisers","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/advertisers\/navigating-the-advertiser-tab\/filter-advertisers","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9871"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9873"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=9873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}