{"id":9848,"date":"2025-03-28T17:10:17","date_gmt":"2025-03-28T17:10:17","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/advertisers\/creating-an-advertiser"},"modified":"2026-10-06T20:17:07","modified_gmt":"2026-10-06T20:17:07","slug":"create-an-advertiser","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/advertisers\/create-an-advertiser","title":{"rendered":"Create an Advertiser"},"content":{"rendered":"\n

The Advertiser level in the Pontiac platform represents an individual brand, product or client. This Advertiser will house all of the Campaigns and Line Items for this brand or product and the associated Creatives, Pixels and Audiences. Follow the steps to below to create a new Advertiser.<\/p>\n\n\n\n

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  1. On the Bidder tab > Advertisers tab > Select the New Advertiser button.<\/li>\n<\/ol>\n\n\n\n
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    1. Name: Give the Advertiser a name.<\/li>\n\n\n\n
    2. Active: The \u2018Active\u2019 box will be selected by default, setting the Advertiser as live. Unselect this box if you want to create the Advertiser with an Inactive status.<\/li>\n\n\n\n
    3. Advertiser Margin: Enter an Advertiser Margin percentage if you want Pontiac to calculate client-facing Revenue<\/strong> from Total Cost<\/strong>. This can be used to account for an agency fee or other markup directly in Pontiac rather than calculating it separately. \n