{"id":9722,"date":"2025-03-27T16:46:13","date_gmt":"2025-03-27T16:46:13","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?post_type=docs&#038;p=9722"},"modified":"2026-05-04T21:35:53","modified_gmt":"2026-05-04T21:35:53","slug":"ctv-overview","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/ctv-overview","title":{"rendered":"Overview"},"content":{"rendered":"\n<p>With Pontiac, you can reach the best inventory across CTV, OLV, OOH, Audio, Display, HTML5, and Native. The platform is built for reach, flexibility, and control, giving you the ability to activate seamlessly across any channel.<\/p>\n\n\n\n<p>Pontiac Intelligence provides access to top-tier CTV inventory, including Disney+\/Hulu, NBCU, and other major publishers, platforms, and FAST (Free Ad-Supported TV) providers like Philo, Tubi, Samsung, and Vizio. This ensures broad reach and strong performance across premium and emerging inventory sources.<\/p>\n\n\n\n<p>Our platform supports both online and linear TV advertisers, offering 100% access to CTV and OLV inventory with precise audience targeting. With flexible dayparting and budget controls, advertisers can plan campaigns like linear TV\u2014but with greater transparency and efficiency. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pontiac Capabilities<\/h4>\n\n\n\n<p>Bidder:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CTV : Access premium streaming inventory with full control over delivery, transparent reporting, and robust optimization tools.<\/li>\n\n\n\n<li>OLV: Reach beyond Smart TVs to access streaming video inventory on any screen. Get all of the same features as CTV plus the added targeting of serving in web and mobile environments.<\/li>\n\n\n\n<li>Audio: Whether streaming radio or podcasts, audio is a great way to get in&nbsp;front of your audience. Access a range of inventory sources to be in ear and&nbsp;top of mind.<\/li>\n\n\n\n<li>Display: Scale reach with digital display inventory across premium publishers and formats, supporting both awareness and performance objectives.<\/li>\n\n\n\n<li>HTML5: Deliver rich, interactive ad experiences that drive engagement through dynamic and visually compelling formats across web environments.<\/li>\n\n\n\n<li>Native: Blend seamlessly into publisher environments with native formats designed to match the look and feel of the surrounding content, improving engagement and user experience.<\/li>\n<\/ul>\n\n\n\n<p>Pontiac allows buyers to target inventory at a granular level, including title, series, channel, publisher, and genre, while optimizing performance with IP-based and Cookie ID tracking. Additionally, advertisers can control their buys based on supplier transparency levels and optimize towards online engagement metrics. We help agencies and advertisers navigate ad inventory with full control over where their brand appears, ensuring better targeting, better performance, and better results.<\/p>\n\n\n\n<p>Continue reading to learn more about setting up and achieving success with Pontiac Intelligence. Our team is constantly building new features and tools to make our clients more effective in driving results and efficiencies. We work with you, our clients, to make sure the tools we\u2019re building are helping you achieve better results and have more control. Our small size and agility are our biggest advantage over the tech behemoths. Make sure to stay up to date and check out our Platform Updates documentation to see what new features have been released: <a href=\"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\">New Features<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"parent":9721,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-9722","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9722"}],"version-history":[{"count":15,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9722\/revisions"}],"predecessor-version":[{"id":13199,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9722\/revisions\/13199"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9721"}],"next":[{"title":"Troubleshooting","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/troubleshooting","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10746"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9722"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=9722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}