{"id":962,"date":"2021-01-05T21:00:09","date_gmt":"2021-01-05T21:00:09","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?page_id=962"},"modified":"2025-06-11T16:01:06","modified_gmt":"2025-06-11T16:01:06","slug":"boolean-logic","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/audiences\/boolean-logic","title":{"rendered":"Boolean Logic"},"content":{"rendered":"

If you are targeting multiple Audience segments they can be layered together in groups through Boolean logic. To choose ‘Any’ or ‘All’ between groups read the following descriptions of each.<\/p>\n

\u2018All, between segment groups\u2019<\/h5>\n

If you only have one segment group,<\/b> the internal group logic will default to <\/span>OR<\/b>, meaning that if <\/span>ANY<\/b> of the conditions within the group are met the impression will be eligible to serve. For example, below is targeting users found in the \u2018Female\u2019 Audience <\/span>OR<\/b> \u2018Age 20 to 30′.<\/span><\/strong>
\n\"\"
\nIf you have created multiple segment groups<\/b>, the intergroup logic will automatically default to <\/span>AND<\/b>,<\/b> meaning that at least one condition must be met in ALL segment groups. For example, below a user would need to be found in one of the two segments in the first grouping <\/span>AND<\/b> would need to be found in one segment in each of the other segment groups associated.<\/span>
\n\"\"<\/p>\n

<\/h5>\n

\u2018Any, between segment groups\u2019<\/h4>\n

If you only have one segment group<\/b>, the internal logic will default to <\/span>AND<\/span>, meaning that <\/span>ALL<\/span> the conditions within the group must be met for the creative to be eligible to serve. For example, a user must be found in \u2018Female\u2019 AND \u2018Age 20 to 30\u2019 for an impression to be served.<\/span>
\n\"\"
\nIf you have created multiple segment groups<\/b>, the intergroup logic will automatically default to <\/span>OR<\/b>, meaning that the conditions of one segment group are to be met <\/span>OR<\/b> the conditions of the second group are to be met. <\/span>
\n\"\"<\/p>\n

Anti-Targeting<\/h4>\n
\u2018All, between segment groups\u2019<\/h5>\n

By selecting the \u2018All\u2019 between segment groups and using the \u2018exclude\u2019 feature with multiple Audiences the internal group logic will default to <\/span>OR<\/b>. For example, below an impression could server to any user found in the \u2018Female\u2019 <\/span>OR<\/b> NOT FOUND in the \u2018Age 20 to 30\u2019 Audience\u00a0<\/span>
\n\"\"<\/p>\n

\u2018Any, between segment groups\u2019<\/h5>\n

By selecting the \u2018All\u2019 between segment groups and using the \u2018exclude\u2019 feature with multiple Audiences, the internal logic will default to <\/span>AND<\/span>, meaning that <\/span>ALL<\/span> the conditions within the group must be met for the creative to be eligible to serve. For example, a user must be found in \u2018Female\u2019 AND NOT FOUND in \u2018Age 20 to 30\u2019 to be served.\u00a0<\/span>
\n\"\"<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":382,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-962","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=962"}],"version-history":[{"count":5,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/962\/revisions"}],"predecessor-version":[{"id":11377,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/962\/revisions\/11377"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/382"}],"prev":[{"title":"Associate Audience to a Line Item","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/audiences\/associate-audience-to-a-line-item","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/960"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=962"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}