{"id":951,"date":"2021-01-05T20:40:42","date_gmt":"2021-01-05T20:40:42","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?page_id=951"},"modified":"2023-05-24T19:11:54","modified_gmt":"2023-05-24T19:11:54","slug":"remarketing-audience","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/audiences\/remarketing-audience","title":{"rendered":"Remarketing Audience"},"content":{"rendered":"\n<p>To create an Audience of users who have previously visited your website for remarketing purposes, you must first create a segment pixel and place it on the Advertiser\u2019s website. For more information on creating this pixel see here: <a href=\"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/pixel-creation-implementation\/segment-pixel-remarketing\" data-type=\"docs\" data-id=\"1475\">Segment Pixels.<\/a><\/p>\n\n\n\n<p>Once created and placed, the remarketing pixel will fire when a user lands on the page and store that User\u2019s ID in an Audience segment. This Audience can then be associated to a Line Item. By associating this Audience to a Line Item, ads will serve on the web only to users who have visited the webpage where the pixel is placed.<\/p>\n\n\n\n<p>The segment pixel can also be associated to a Creative during the Creative upload process. This will cause the pixel to fire and add a user to the Audience segment when they are served the Creative, even if they do not click on the ad or land on the webpage.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":382,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-951","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=951"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/951\/revisions"}],"predecessor-version":[{"id":9465,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/951\/revisions\/9465"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/382"}],"next":[{"title":"Associate Audience to a Line Item","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/audiences\/associate-audience-to-a-line-item","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/960"}],"prev":[{"title":"Contextual AI","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/audiences\/contextual-ai","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8583"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=951"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}