{"id":9386,"date":"2024-08-07T16:59:36","date_gmt":"2024-08-07T16:59:36","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/july-2024\/create-research-report-from-audience-discovery"},"modified":"2024-08-07T17:00:14","modified_gmt":"2024-08-07T17:00:14","slug":"create-research-report-from-audience-discovery","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/july-2024\/create-research-report-from-audience-discovery","title":{"rendered":"Create Research Report from Audience Discovery"},"content":{"rendered":"\n<p>\u2018Create Research Report\u2019 is a button added in the Audience Discovery report details screen. This button will open the audience research report builder, exporting the zip codes found by audience discovery report, to easily create a detailed profile to better understand other characteristics this audience may have.<\/p>\n\n\n\n<p>For example, if an advertiser is looking to target women aged 20-40, an audience research report can be created to find the zip codes that over-index for these characteristics. Then click \u2018Create Research Report\u2019 and select other demographic or interest categories such as \u2018Households\u2019, \u2018Political\u2019 or \u2018Health &amp; Fitness\u2019 etc, to create a comprehensive profile of the target audience and their browsing behaviors. As you can see below, we find that zip codes that over index for women aged 20-40 also over-index for income of $100,000+<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/07\/image-7.png\" alt=\"\" class=\"wp-image-10271\"\/><\/figure>\n","protected":false},"author":6,"featured_media":0,"parent":9349,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-9386","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9386"}],"version-history":[{"count":1,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9386\/revisions"}],"predecessor-version":[{"id":9387,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9386\/revisions\/9387"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9349"}],"prev":[{"title":"IP Conversion Attribution Methodology","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/july-2024\/ip-conversion-attribution-methodology","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9351"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9386"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=9386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}