{"id":9239,"date":"2024-03-15T16:40:08","date_gmt":"2024-03-15T16:40:08","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/february-2023-2\/publish-website-visitor-zip-codes"},"modified":"2024-03-15T16:41:07","modified_gmt":"2024-03-15T16:41:07","slug":"publish-website-visitor-zip-codes","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/february-2023-2\/publish-website-visitor-zip-codes","title":{"rendered":"Publish Website Visitor Zip Codes"},"content":{"rendered":"\n<p>In Audience Research, when publishing an Audience from an IP pixel placed on the Advertiser\u2019s website, users can now select the audience type they would like to publish:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Site Visitors\u2019 \u2013 zip codes collected by the IP Pixel on the website<\/li><li>\u2018Lookalike\u2019 \u2013 zip codes returned by lookalike model (based on demo &amp; interests of website visitors)<\/li><li>\u2018Site Visitor &amp; Lookalike\u2019 \u2013 a combined audience of both the zip codes collected by the pixel and the zip codes returned in the lookalike<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/docs.pontiac.media\/wp-content\/uploads\/2024\/03\/image-1.png\" alt=\"\" class=\"wp-image-10022\"\/><\/figure>\n","protected":false},"author":6,"featured_media":0,"parent":9236,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-9239","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9239"}],"version-history":[{"count":1,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9239\/revisions"}],"predecessor-version":[{"id":9241,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9239\/revisions\/9241"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9236"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9239"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=9239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}