{"id":922,"date":"2021-01-05T20:08:36","date_gmt":"2021-01-05T20:08:36","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?page_id=922"},"modified":"2025-03-21T18:34:38","modified_gmt":"2025-03-21T18:34:38","slug":"liveramp-audiences","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/audiences\/onboarded-audiences\/liveramp-audiences","title":{"rendered":"LiveRamp CRM Segments"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Through Pontiac\u2019s partnership with LiveRamp, you can convert your CRM data into targetable Audience lists within the Pontiac platform. LiveRamp is a data management platform (DMP) that allows you to upload personally identifiable information (PII) that you have about your Audience and matches this information with User IDs to create an Audience segment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Audience data can include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Name and Postal Addresses (NAP)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email Addresses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Phone Numbers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Client Customer IDs (your internal Customer IDs)<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">This functions as an Audience key that allows LiveRamp to delete duplicates in an uploaded file. If there is no Customer ID, LiveRamp will either use the email addresses or NAPs provided.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you are interested in using LiveRamp to start targeting your CRM data, you<\/span> will need to sign a LiveRamp user agreement. This agreement can be found in the \u2018Admin\u2019 tab under \u2018Seat Settings\u2019 in the \u2018Addendum\u2019 section. To sign this agreement, check the \u2018Accept LiveRamp Addendum\u2019 box at the bottom of the contract and click \u2018Submit\u2019. Once you have completed these steps, reach out to the Pontiac Team through the Help Center with the email address you would like to be used for the account. The Pontiac Team<span style=\"font-weight: 400;\">\u00a0will create an account on your behalf using the email address provided. You will then receive an email from LiveRamp with login credentials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Upload a csv, tsv, or txt file containing PII into LiveRamp, which will match the submitted information with User IDs and allow you to target these individuals across the internet through Pontiac. For instructions on how to upload files to LiveRamp see here: <a href=\"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/liveramp\">LiveRamp<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have added a segment to distribution for Xandr, email your Account Manager to say that you have pushed a segment. Please provide the Pontiac Team with the segment name and the date you pushed the segment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your Onboarded Audience will appear in the \u2018Audiences\u2019 tab under \u2018On Boarded\u2019. Associate the segment to the Advertiser where you would like to use it, and it will be made available to associate to any Line Item under this Advertiser. LiveRamp segments cost an additional flat CPM of $2. To set the bids, add $2 to the recommended bid ranges for the campaign\u2019s media type.\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":924,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-922","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=922"}],"version-history":[{"count":4,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/922\/revisions"}],"predecessor-version":[{"id":9494,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/922\/revisions\/9494"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/924"}],"next":[{"title":"Job Title\/Employer Segments","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/audiences\/onboarded-audiences\/bombora-segments","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/939"}],"prev":[{"title":"Onboarded Audiences Overview","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/audiences\/onboarded-audiences\/onboarded-audiences-overview","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6416"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=922"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}