{"id":9090,"date":"2023-10-12T13:57:33","date_gmt":"2023-10-12T13:57:33","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/creative-macros-2\/privacy-macros"},"modified":"2023-10-12T14:11:44","modified_gmt":"2023-10-12T14:11:44","slug":"privacy-macros","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/creative-macros-2\/privacy-macros","title":{"rendered":"Privacy Macros"},"content":{"rendered":"\n

<\/p>\n\n\n\n

MACRO<\/strong><\/td>DESCRIPTION<\/strong><\/td><\/tr>
${GDPR_APPLIES}<\/td>Designates whether GDPR regulations are applied. It specifically indicates whether the user is located in a GDPR impacted country, or if we have a GDPR-required signal passed with the request. 
Possible values include:0<\/code> for no
1<\/code> for yes<\/td><\/tr>
${GDPR}<\/td>This is an alias for ${GDPR_APPLIES}<\/code>, and behaves in the same manner.<\/td><\/tr>
${GDPR_CONSENT_STRING}<\/td>This macro specifies the IAB GDPR consent string. If the GDPR applies, it will contain a list of user-approved vendors based on the IAB GDPR Transparency and Consent Framework. For more information, see IAB GDPR Transparency and Consent Framework<\/a>.<\/td><\/tr>
${GDPR_CONSENT}<\/td>This macro is an alias for ${GDPR_CONSENT_STRING}<\/code>, and behaves in the same manner.<\/td><\/tr>
${XANDR_DOMAIN}<\/td>Dynamically retrieves the appropriate Xandr domain based on the cookie consent settings included in the TCF string. If the user has cookies enabled from their browser settings but has:not given consent for their cookies to be included in the TCF string, the adnxs-simple.com<\/a> domain will be used to prevent the browser from attaching cookies to subsequent ad calls.
given consent for their cookies to be included in the TCF string, the adnxs.com<\/a> domain will be used to pass cookies in the header of each ad call.<\/td><\/tr>
${GPP_SID}<\/td>Designates whether a section (i.e. regulatory framework) of the Global Privacy Platform<\/a> should be applied. Specifically, it indicates whether the user is located in a country affected by legislation covered by the GPP.<\/td><\/tr>
${GPP_STRING_XXXXX*<\/sup>}<\/td>This is the IAB Global Privacy Platform<\/a> (GPP) string. If a section of the GPP applies, then this will contain framework-dependent information reflecting the consent elections of the user.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

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