{"id":907,"date":"2021-01-05T19:34:28","date_gmt":"2021-01-05T19:34:28","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?page_id=907"},"modified":"2023-05-24T19:11:54","modified_gmt":"2023-05-24T19:11:54","slug":"third-party-audiences","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/audiences\/third-party-audiences","title":{"rendered":"Third Party Audiences"},"content":{"rendered":"\n

Third-Party Audiences allow highly specific targeting (or anti-targeting) contextually, by demographics, by behavioral characteristics and more. In the \u2018Audiences\u2019 tab under \u2018Third Party\u2019 you can search through the thousands of segments available by category, type, and provider. <\/p>\n\n\n\n

Most Third-Party Audiences have an additional cost CPM to target the data. The CPM for each Third-Party Audience can be seen in the right-most column of the list of Third-Party segments. When you associate Audiences to a Line Item, add the cost of the most expensive segment to the Bid Data. The Data Costs for associated segments will be included in the all-in media spend for each Line Item.<\/p>\n\n\n\n

Once you have found a segment, click the \u2018Associate\u2019 button, and send it to the Advertiser this Audience will be used in. This Audience can then be associated to any Line Item under this Advertiser. These can be layered together with Boolean logic to target individual Audiences or a combination of many. To choose between targeting \u2018Any\u2019 or \u2018All\u2019 between groups, see the section on Boolean Logic here: Boolean Logic.<\/a><\/p>\n\n\n\n

The following are types of Third-Party segments and examples of how they can be leveraged to enhance campaign performance: <\/p>\n\n\n\n

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Behavioral:<\/strong><\/p>\n\n\n\n

Behavioral Third Party Segments can be leveraged to serve your ad to an Audience of users who have demonstrated their specific interests or lifestyles through their web activity by using behavioral segments. For example, to reach users who have been planning a vacation, users in the market for school supplies, or online shoppers searching for new running shoes.<\/p>\n<\/div><\/div>\n\n\n\n

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Brand Safety & Viewability:<\/strong><\/p>\n\n\n\n

Brand Safety Third Party Segments can be leveraged to preserve and protect your brand\u2019s integrity by placing your ads on inventory free from potentially hazardous or sensitive content such as drugs, alcohol, firearms, war etc. or utilize industry specific segments to avoid negative industry related content. Viewability Third Party Segments can be utilized to draw more attention to your ad and target pages with high viewability and minimal clutter.<\/p>\n<\/div><\/div>\n\n\n\n

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Contextual:<\/strong><\/p>\n\n\n\n

Contextual Third Party Segments can be leveraged to target Audiences that are on websites looking at relevant content. For example, \u2018Pets\u2019 contextual advertising can be used to reach users who are currently consuming content related to pets, or \u2018Women\u2019s Fashion\u2019 to serve to users browsing articles on that topic.<\/p>\n<\/div><\/div>\n\n\n\n

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Demographic:<\/strong><\/p>\n\n\n\n

Demographic Third Party Segments can be leveraged to target Audiences based on demographic factors such as gender and age group. Reduce the risk of running campaigns to uninterested consumers by controlling basic variables, for example, generation, income, and family structure.<\/p>\n<\/div><\/div>\n\n\n\n

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Language:<\/strong><\/p>\n\n\n\n

Language segments can be utilized to serve your ad to an Audience of users who are looking at content in over 50 different languages, from Spanish to Macedonian to Thai. <\/p>\n<\/div><\/div>\n\n\n\n

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Weather:<\/strong><\/p>\n\n\n\n

Weather Third Party Segments can be leveraged to serve your ad to an Audience of users based on the weather conditions that they are experiencing in their current location. For example, a sunscreen brand can serve ads to people in \u201cVery Sunny\u201d conditions, or a nasal spray can serve to people in \u201cAllergy Weather.\u201d<\/p>\n<\/div><\/div>\n","protected":false},"author":1,"featured_media":0,"parent":382,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-907","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=907"}],"version-history":[{"count":8,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/907\/revisions"}],"predecessor-version":[{"id":8570,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/907\/revisions\/8570"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/382"}],"next":[{"title":"Onboarded Audiences","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/audiences\/onboarded-audiences","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/924"}],"prev":[{"title":"Custom Audiences","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/audiences\/custom-audiences","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/841"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=907"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}