The first step to create an ART audience is to build out an ART report in the \u2018ART\u2019 section of the platform under \u2018Audience Research\u2019 or \u2018Audience Discovery\u2019. Create a lookalike model from an existing audience or build a new audience according to desired demographics or interests. There are two types of reports & audiences that can be created in the ART platform:<\/p>\n\n\n\n
Audience Research Audiences:<\/strong><\/p>\n\n\n\n Select an existing audience to source key demo & interest data to build custom lookalike models. The existing audience data can be pulled from a Pontiac IP Conversion Pixel placed on the Advertiser’s website, or select key geos to build a lookalike model from the demographics & interests of the selected area.<\/p>\n\n\n\n Audience Discovery Audiences:<\/strong><\/p>\n\n\n\n Select key demo & interest categories to define, locate & build your brand\u2019s ideal target audience. Create the ‘ideal’ user profile for your brand, then locate key target markets to reach this demographic.<\/p>\n\n\n\n Once you have created an Audience Research or Audience Discovery report, the report data can be published as a custom audience for cookieless targeting across all your Pontiac campaigns.<\/p>\n\n\n\n Published audiences will then appear in the \u2018Audiences\u2019 tab under the \u2018Custom\u2019 section of the \u2018ART Audiences\u2019 table. These audiences can be added to any Line Item using the \u2018Associate Segments\u2019 button.<\/p>\n\n\n\n On the ART Report, the field \u2018Auto Refresh\u2019 will determine the cadence at which the report data will refresh. Interest & Inventory data are updated every 30 days and new data may change report results. If a report is set to auto refresh and the matched zip codes in the results of the report are updated, this will automatically update any published audiences associated to the report.<\/p>\n\n\n\n\n