{"id":8931,"date":"2023-05-24T16:50:15","date_gmt":"2023-05-24T16:50:15","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/audience-geo-targeting\/art-audience"},"modified":"2023-05-24T19:11:17","modified_gmt":"2023-05-24T19:11:17","slug":"art-audience","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/audience-geo-targeting\/art-audience","title":{"rendered":"ART Audience"},"content":{"rendered":"\n

The Audience Research Tool (ART) is a proprietary cookie-less identity solution designed by Pontiac Intelligence to enable Advertisers to both better understand and better reach the users of highest potential value to their brand and subsequently maximize their ad spend.<\/p>\n\n\n\n

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OVERVIEW:<\/p>\n\n\n\n

Centered around the U.S. zip code, ART reports aggregate and analyze demographic data & content consumption by zip to build audiences for all channels & media types. A privacy-compliant targeting solution that drives both performance and scale across all your digital campaigns.<\/p>\n\n\n

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MEDIA TYPE:
Banner, Video, Native, Audio, CTV, OTT<\/p>\n\n\n\n

INVENTORY TYPE:
Web, Mobile-Web, Mobile In-App, CTV, OTT, DOOH<\/p>\n\n\n\n

DEVICE TYPES:
Desktops, Mobile Phones, Tablets, TVs, Set-top boxes, Game Consoles, Billboards, Gas Station TVs, Urban Panels & more!<\/p>\n\n\n\n

PRICING:
No Additional Cost<\/p>\n\n\n\n

<\/div>\n\n\n\n

SET-UP:<\/p>\n\n\n\n

The first step to create an ART audience is to build out an ART report in the ‘ART’ section of the platform under ‘Audience Research’ or ‘Audience Discovery’. Create a lookalike model from an existing audience or build a new audience according to desired demographics or interests.<\/p>\n\n\n\n

Once you have created an Audience Research or Audience Discovery report, the report data can be published as a custom audience for cookieless targeting across all your Pontiac campaigns.<\/p>\n\n\n\n

  1. Open the ART report and select the \u2018Download Results\u2019 button.<\/li>
  2. Select the threshold for matched zip codes you would like to include in the audience. Filter results to select \u2018all results\u2019 or the \u2018top 10%\u2019, \u2018top 20%\u2019, or \u2018top 50%\u2019 depending on the desired reach & scale of the campaign.<\/li>
  3. Select the Results Format \u2018Custom Audience Data\u2019. This will download the zip codes pre-formatted with the country code to be easily uploaded into Pontiac as a custom zip code audience for targeting.<\/li>
  4. Click the \u2018Download\u2019 button.<\/li>
  5. It is recommended to open the downloaded file in a text editor to avoid potential issues with formatting. If opened in excel, zip codes that begin with 0 will be missing this first digit.<\/li>
  6. Open the \u2018DSP\u2019 section of the platform and navigate to the \u2018Audiences\u2019 tab.<\/li>
  7. Select \u2018New Custom Audience\u2019, give the audience a name, and select \u2018Zips\u2019 as the audience type.<\/li>
  8. Paste the zip codes from the ART report into the text box and save the audience.<\/li>
  9. This can then be added to any Line Item in the \u2018Associate Segments\u2019 section of the Line for cookieless targeting across all channels & media types.<\/li><\/ol>\n\n\n\n

    For more information, see here: ART Documentation<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"parent":7148,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-8931","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8931"}],"version-history":[{"count":8,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8931\/revisions"}],"predecessor-version":[{"id":8946,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8931\/revisions\/8946"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7148"}],"next":[{"title":"Creative Audience","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/audience-geo-targeting\/creative-audience","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7196"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8931"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=8931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}