{"id":8914,"date":"2023-05-24T16:19:28","date_gmt":"2023-05-24T16:19:28","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=art-documentation\/publishing-an-art-or-adt-audience"},"modified":"2024-03-15T16:31:20","modified_gmt":"2024-03-15T16:31:20","slug":"publishing-an-art-or-adt-audience","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=art-documentation\/publishing-an-art-or-adt-audience","title":{"rendered":"Publishing an ART or ADT Audience"},"content":{"rendered":"\n<p>Once you have created an Audience Research or Audience Discovery report, the report data can be published as a custom audience for cookieless targeting across all your Pontiac campaigns. <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Open the ART report and select the &#8216;Publish Audience&#8217; button.<\/li><li>Select the threshold for matched zip codes you would like to include in the audience. Filter results to select \u2018all results\u2019 or the \u2018top 10%\u2019, \u2018top 20%\u2019, or \u2018top 50%\u2019 depending on the desired reach &amp; scale of the campaign.<\/li><li>For Audience Research reports, you can select the audience type from the following:<ul><li>Site Visitors\u2019 \u2013 zip codes collected by the IP Pixel on the website<\/li><li>\u2018Lookalike\u2019 \u2013 zip codes returned by lookalike model (based on demo &amp; interests of website visitors)<\/li><li>\u2018Site Visitor &amp; Lookalike\u2019 \u2013 a combined audience of both the zip codes collected by the pixel and the zip codes returned in the lookalike<\/li><\/ul><\/li><li>Give the Audience a name<\/li><li>Click the &#8216;Save&#8217; button.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2023\/07\/image-2-1024x420.png\" alt=\"\" class=\"wp-image-8979\" width=\"807\" height=\"331\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2023\/07\/image-2-1024x420.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2023\/07\/image-2-300x123.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2023\/07\/image-2-768x315.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2023\/07\/image-2-1536x630.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2023\/07\/image-2.png 1882w\" sizes=\"auto, (max-width: 807px) 100vw, 807px\" \/><\/figure>\n\n\n\n<p>Published audiences will then appear in the &#8216;Audiences&#8217; tab under the &#8216;Custom&#8217; section of the &#8216;ART Audiences&#8217; table. These audiences can be added to any Line Item using the &#8216;Associate Segments&#8217; button. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2023\/07\/image-3-1024x519.png\" alt=\"\" class=\"wp-image-8980\" width=\"848\" height=\"430\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2023\/07\/image-3-1024x519.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2023\/07\/image-3-300x152.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2023\/07\/image-3-768x389.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2023\/07\/image-3-1536x778.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2023\/07\/image-3.png 1701w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/figure>\n\n\n\n<p>On the ART Report, the field &#8216;Auto Refresh&#8217; will determine the cadence at which the report data will refresh. Interest &amp; Inventory data are updated every 30 days and new data may change report results. If a report is set to auto refresh and the matched zip codes in the results of the report are updated, this will automatically update any published audiences associated to the report. <\/p>\n","protected":false},"author":6,"featured_media":0,"parent":7105,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-8914","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8914"}],"version-history":[{"count":7,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8914\/revisions"}],"predecessor-version":[{"id":9238,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8914\/revisions\/9238"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7105"}],"next":[{"title":"Inventory Availability Tool","link":"https:\/\/wiki.pontiac.media\/?docs=art-documentation\/inventory-availability-tool","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8095"}],"prev":[{"title":"Custom Interest Categories","link":"https:\/\/wiki.pontiac.media\/?docs=art-documentation\/custom-interest-categories","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9145"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8914"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=8914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}