{"id":8653,"date":"2023-02-21T19:22:31","date_gmt":"2023-02-21T19:22:31","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/inventory-targeting\/email-newsletter-targeting"},"modified":"2023-03-06T13:44:11","modified_gmt":"2023-03-06T13:44:11","slug":"email-newsletter-targeting","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/inventory-targeting\/email-newsletter-targeting","title":{"rendered":"Email Newsletter Targeting"},"content":{"rendered":"\n

Programmatic placements in your audience\u2019s inbox through the newsletters of 2,000+ premium publishers & brands<\/strong>.<\/p>\n\n\n\n

OVERVIEW: <\/strong><\/p>\n\n\n\n

Place your ads in the email newsletters of publishers such as the Food Network, Glamour, MarketWatch, The Washington Post, The New York Times, Kraft, Better Home & Gardens, and many more! Diversify your programmatic portfolio with a unique new channel, reaching a 100% opted-in and highly engaged audience as they interact with the newsletters from the brands they love most. Allow or block specific publishers to serve your ads in the most contextually relevant and brand-safe newsletters. <\/p>\n\n\n\n

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MEDIA TYPE:<\/strong>
Native<\/p>\n\n\n\n

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INVENTORY TYPE:<\/strong>
Web, Mobile-Web<\/p>\n\n\n\n

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DEVICE TYPES:<\/strong>
Desktop & Laptop, Mobile Phones, Tablets<\/p>\n\n\n\n

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PRICING:<\/strong> <\/p>\n\n\n\n

Recommended $2-5 bid depending on the level of targeting.<\/p>\n\n\n\n

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Figure 1: LiveIntent Placement Adapted from: Master Deck 22<\/em><\/sub><\/p>\n\n\n\n

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SET-UP:<\/strong><\/p>\n\n\n\n

Configure the Line Item with the following considerations:<\/p>\n\n\n\n