{"id":8579,"date":"2022-12-29T21:10:20","date_gmt":"2022-12-29T21:10:20","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/contextual-ai"},"modified":"2022-12-29T21:20:44","modified_gmt":"2022-12-29T21:20:44","slug":"contextual-ai","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/december-2022\/contextual-ai","title":{"rendered":"Contextual AI"},"content":{"rendered":"\n<p>As privacy regulations evolve and cookies deteriorate, Pontiac is focused on developing innovative and efficient targeting technologies for the future of advertising. We are excited to announce the release of <em>Contextual AI<\/em>, an AI-based targeting solution that performs deep content analysis to find the best contextual placements for your ads.<\/p>\n\n\n\n<p><em>Contextual AI<\/em> uses Natural Language Processing (NLP) to digest the content of articles across the web and understand the text the way a human would. By processing entire websites, the AI overcomes the ambiguities in language that over-simplified tools such as keywords can overlook, accurately assigning meaning to the words in context. (For example, does the word \u2018Apple\u2019 in this article refer to a company or a fruit?)<\/p>\n\n\n\n<p>Leveraging this rich contextual analysis, Advertisers can build custom lookalike segments from a few sample articles or select from our list of curated contextual segments for over 300 IAB content categories.<\/p>\n\n\n\n<p>How it works<strong>:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li><strong>Define your target content:<\/strong>\u00a0 Provide 4-5 sample articles that represent your brand\u2019s target content.<\/li><li><strong>Sample Article Processing:<\/strong> Using NLP, the sample articles are analyzed to achieve a deep understanding of content and meaning.<\/li><li><strong>Lookalike Modeling: <\/strong>The algorithm compares your sample articles to millions of URLs across the web to find the closest contextual matches.<\/li><li><strong>Custom Contextual Targeting:<\/strong> Matched articles are compiled in a custom segment of full URLs for powerful &amp; precise contextual targeting.<\/li><\/ol>\n\n\n\n<p>For recommendations on selecting sample articles and more information on how the AI works, see here: <a href=\"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/audiences\/contextual-ai\">Contextual AI<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"451\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-29-161151-1024x451.png\" alt=\"\" class=\"wp-image-8581\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-29-161151-1024x451.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-29-161151-300x132.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-29-161151-768x339.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-29-161151-1536x677.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/12\/Screenshot-2022-12-29-161151.png 1917w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"author":6,"featured_media":0,"parent":8577,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-8579","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8579"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8579\/revisions"}],"predecessor-version":[{"id":8592,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8579\/revisions\/8592"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8577"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8579"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=8579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}