{"id":8205,"date":"2022-09-15T17:01:09","date_gmt":"2022-09-15T17:01:09","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/ip-conversions-and-foot-traffic-added-to-quick-metrics"},"modified":"2022-09-23T18:50:46","modified_gmt":"2022-09-23T18:50:46","slug":"ip-conversions-and-foot-traffic-added-to-quick-metrics","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/september-2022\/ip-conversions-and-foot-traffic-added-to-quick-metrics","title":{"rendered":"IP Conversions and Foot Traffic added to Quick Metrics"},"content":{"rendered":"\n<p>Through the proprietary IP Conversion Pixel and fully integrated Foot Traffic Studies, conversion attribution is available for all media types and provides flexibility in conversion definition \u2013 from online purchases to in-store visits. To increase the visibility and ease of access to these key performance metrics, IP Conversions and \u2018Foot Traffic Attributed Visitors\u2019 are now included in the quick metrics available in the Advertiser and Line Item views. Also incorporated into the Line Item \u2018Performance\u2019 graph, Advertisers can quickly visualize campaign trends across all conversion metrics.<\/p>\n\n\n\n<p>Read more about Foot Traffic Attribution here: <a href=\"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/foot-traffic-attribution\" data-type=\"docs\" data-id=\"2026\">Foot Traffic Attribution<\/a><\/p>\n\n\n\n<p>Read more about IP Conversion Pixels here: <a href=\"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/pixel-creation-implementation\/ip-conversion-pixels\" data-type=\"docs\" data-id=\"6975\">IP Conversion Pixels<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"545\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/09\/09-2022-Line-Item-Performance-New-Metrics-1024x545.png\" alt=\"\" class=\"wp-image-8206\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/09\/09-2022-Line-Item-Performance-New-Metrics-1024x545.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/09\/09-2022-Line-Item-Performance-New-Metrics-300x160.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/09\/09-2022-Line-Item-Performance-New-Metrics-768x409.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/09\/09-2022-Line-Item-Performance-New-Metrics-1536x817.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/09\/09-2022-Line-Item-Performance-New-Metrics.png 1622w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"author":6,"featured_media":0,"parent":8213,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-8205","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8205"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8205\/revisions"}],"predecessor-version":[{"id":8215,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8205\/revisions\/8215"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8213"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8205"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=8205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}