{"id":8199,"date":"2022-09-14T19:48:45","date_gmt":"2022-09-14T19:48:45","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/audio-video-metrics"},"modified":"2025-03-25T21:36:02","modified_gmt":"2025-03-25T21:36:02","slug":"audio-video-metrics","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/quick-metrics\/audio-video-metrics","title":{"rendered":"Audio\/Video Metrics"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"302\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/09\/Screenshot-2025-03-25-142856-1024x302.png\" alt=\"\" class=\"wp-image-9648\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/09\/Screenshot-2025-03-25-142856-1024x302.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/09\/Screenshot-2025-03-25-142856-300x89.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/09\/Screenshot-2025-03-25-142856-768x227.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/09\/Screenshot-2025-03-25-142856-1536x453.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/09\/Screenshot-2025-03-25-142856.png 1640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In the Line Item screen under the standard &#8216;Performance&#8217; chart and metrics, there will be an additional section for Audio and Video Line Items with completion quartile metrics. These metrics are on a 3 hour delay.<\/p>\n\n\n\n<p>Choose your \u2018Reporting Interval\u2019 and evaluate the following metrics at a glance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Spend per Complete: <\/strong>Total Spend divided by the number of 100% video or audio completions. This is the cost for each completion on this date.<\/li>\n\n\n\n<li><strong>25% Complete: <\/strong>The number of users that viewed or listened to at least 25% of the ad on this date.<\/li>\n\n\n\n<li><strong>50% Complete: <\/strong>The number of users that viewed or listened to at least 50% of the ad on this date.<\/li>\n\n\n\n<li><strong>75% Complete: <\/strong>The number of users that viewed or listened to at least 70% of the ad on this date.<\/li>\n\n\n\n<li><strong>100% Complete: <\/strong>The number of users that viewed or listened to 100% of the ad, these are video or audio completions on this date.<\/li>\n\n\n\n<li><strong>Completion Rate:<\/strong> The percentage of viewers or listeners who watched or listened to the entire video or audio clip. Calculation: (Number of viewers or listeners who completed the video or audio clip \/ Total number of viewers or listeners who started the video or audio clip ) * 100<\/li>\n\n\n\n<li><strong>Skips:<\/strong> The number of users that skipped the ad on this date.<\/li>\n\n\n\n<li><strong>Starts: <\/strong>The number of users that started viewing or listening to the ad on this date.<\/li>\n<\/ul>\n","protected":false},"author":6,"featured_media":0,"parent":1013,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-8199","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8199"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8199\/revisions"}],"predecessor-version":[{"id":9650,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8199\/revisions\/9650"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1013"}],"prev":[{"title":"Line Item Performance Metrics","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/quick-metrics\/line-item-performance-metrics","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8195"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8199"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=8199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}