{"id":8195,"date":"2022-09-14T18:38:26","date_gmt":"2022-09-14T18:38:26","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/line-item-performance-metrics"},"modified":"2025-03-25T21:12:55","modified_gmt":"2025-03-25T21:12:55","slug":"line-item-performance-metrics","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/quick-metrics\/line-item-performance-metrics","title":{"rendered":"Line Item Performance Metrics"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"477\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/09\/Screenshot-2025-03-25-140422-1024x477.png\" alt=\"\" class=\"wp-image-9640\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/09\/Screenshot-2025-03-25-140422-1024x477.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/09\/Screenshot-2025-03-25-140422-300x140.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/09\/Screenshot-2025-03-25-140422-768x357.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/09\/Screenshot-2025-03-25-140422-1536x715.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/09\/Screenshot-2025-03-25-140422.png 1616w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Inside a Line Item, under the \u2018Performance\u2019 dropdown, you can see detailed metrics for the Line Item broken out by date. The metrics for the current date will be updated on a 3-hour delay, except for \u2018IP Conversions\u2019 and \u2018Foot Traffic Attributed Visitors\u2019. IP Conversions are updated each day for the previous day. Foot Traffic metrics are on a 3-5 day delay.<\/p>\n\n\n\n<p>Choose your \u2018Reporting Interval\u2019 and evaluate the following metrics at a glance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Imps:<\/strong> Impressions served on this date.<\/li>\n\n\n\n<li><strong>Clicks: <\/strong>The number of clicks that occurred on the impressions served this date.<\/li>\n\n\n\n<li><strong>PcConv: <\/strong>The number of post-click conversions that occurred on this date. A post-click conversion indicates a user that clicked on an ad served through Pontiac and then completed a transaction within the \u2018post-click\u2019 expiration window as defined during the configuration of the conversion pixel.<\/li>\n\n\n\n<li><strong>PvConvs: <\/strong>The number of post-view conversions that occurred on this date. A Post-View Conversion is generated by a user that viewed an ad served through Pontiac, and later completed a transaction within the \u2018post-view\u2019 expiration window as defined during the configuration of the conversion pixel.<\/li>\n\n\n\n<li><strong>Total Spend: <\/strong>Total dollar amount spent on this date.<\/li>\n\n\n\n<li><strong>CPA: <\/strong>The \u2018cost-per-acquisition\u2019 for this date. This metric is calculated by dividing the total spend by the total number of conversions (both post-view and post-click) and indicates the cost per conversion.<\/li>\n\n\n\n<li><strong>CPC: <\/strong>The \u2018cost-per-click\u2019 for this date. This metric is calculated by dividing the total spend by the total number of clicks on that date.<\/li>\n\n\n\n<li><strong>CTR: \u2018<\/strong>Click through rate\u2019, this is the number of clicks divided by number of impressions on this date.<\/li>\n\n\n\n<li><strong>VCTR: <\/strong>\u2018viewable click through rate\u2019, This is calculated by dividing the number of clicks by the total number of VIEWABLE impressions for this date.<\/li>\n\n\n\n<li><strong>View Measured Imps: <\/strong>Number of impressions that are measured for viewability by the publisher on this date.<\/li>\n\n\n\n<li><strong>Viewed Imps: <\/strong>Number of impressions that were registered as viewable. This means that 50% of the Creative was viewable for at least 1 second. Edit the Line Targeting parameters to include a viewability threshold to improve viewability.<\/li>\n\n\n\n<li><strong>IP Conversions:<\/strong> IP Conversions registered on this date. IP Conversions will not appear for the current date. These numbers are updated once a day for the previous day\u2019s metrics. Read more about IP Conversions here: <a href=\"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/attribution-offerings\/ip-conversion-pixel\" data-type=\"docs\" data-id=\"7241\">IP Conversion Pixel<\/a><\/li>\n\n\n\n<li><strong>Foot Traffic &#8220;Attributed Vistors&#8221;:<\/strong> Foot Traffic visitors registered on this date at one of the Foot Traffic addresses or geo-frames entered. Foot Traffic visits will be reported in UTC, regardless of the timezone for the account. Foot Traffic metrics are on a 3-5 day delay. In this field a \u2018\u2014\u2019 will indicate that the data has not yet been processed, while a \u20180\u2019 will indicate that the data has been processed, but there were no visitors for that day. Read more about Foot Traffic Reporting here: <a href=\"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/attribution-offerings\/foot-traffic-attribution\" data-type=\"docs\" data-id=\"7236\">Foot Traffic Attribution<\/a><\/li>\n<\/ul>\n","protected":false},"author":6,"featured_media":0,"parent":1013,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-8195","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8195"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8195\/revisions"}],"predecessor-version":[{"id":9647,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8195\/revisions\/9647"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1013"}],"next":[{"title":"Audio\/Video Metrics","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/quick-metrics\/audio-video-metrics","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8199"}],"prev":[{"title":"Real Time Delivery","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/quick-metrics\/real-time-metrics","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1390"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8195"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=8195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}