{"id":8066,"date":"2022-07-12T14:12:20","date_gmt":"2022-07-12T14:12:20","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/audience-research-tool-geo-based-audience"},"modified":"2022-07-26T15:09:26","modified_gmt":"2022-07-26T15:09:26","slug":"audience-research-tool-geo-based-audience","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/april-2022\/audience-research-tool-geo-based-audience","title":{"rendered":"Audience Research Tool &#8211; Geo Audience"},"content":{"rendered":"\n<p>In the Audience Research Tool, users can now select between using their IP pixel as the Audience, or selecting certain Zip Codes. By changing the \u2018Audience Type\u2019 from \u2018Pixel\u2019 to \u2018Geo\u2019, the \u2018Select Geos\u2019 button will appear where users can then enter a list of zips. The Report will display the breakdown of demographics for those zips as well as zip codes most closely correlated to the zips entered.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/sec-wiki.pontiac.media\/wp-content\/uploads\/2022\/04\/image-10-1024x407.png\" alt=\"\" class=\"wp-image-8317\"\/><\/figure>\n","protected":false},"author":6,"featured_media":0,"parent":8062,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-8066","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8066"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8066\/revisions"}],"predecessor-version":[{"id":8132,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8066\/revisions\/8132"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8062"}],"next":[{"title":"Audience Discovery Tool - Region Filter","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/april-2022\/audience-discovery-tool-region-filter","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8068"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8066"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=8066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}