{"id":8052,"date":"2022-07-12T13:28:52","date_gmt":"2022-07-12T13:28:52","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/ott-inventory-type"},"modified":"2022-07-12T13:38:58","modified_gmt":"2022-07-12T13:38:58","slug":"ott-inventory-type","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/july-2022\/ott-inventory-type","title":{"rendered":"OTT Inventory Type"},"content":{"rendered":"\n<p>Through new platform features and a comprehensive OTT &amp; CTV Guide in the Wiki, Pontiac is striving to make the OTT and CTV buying experiences as streamlined and seamless as possible. In addition to the existing CTV inventory type, a new inventory type has been added to the platform for OTT. OTT is defined here as TV content delivered via an internet connection that is streamed on Mobile, Desktop, and Tablets ONLY. Select the \u2018OTT\u2019 inventory type to target Mobile &amp; Desktop devices and the Line Item will default settings to the best practices for OTT inventory. Just choose from a list of pre-negotiated PMPs or a pre-set OTT Deal List, add your budget, flight dates, and your Creative for a fast and easy set-up. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/07\/image-3-1024x451.png\" alt=\"\" class=\"wp-image-8054\" width=\"1002\" height=\"441\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/07\/image-3-1024x451.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/07\/image-3-300x132.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/07\/image-3-768x339.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/07\/image-3-1536x677.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/07\/image-3.png 1647w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\" \/><\/figure>\n","protected":false},"author":6,"featured_media":0,"parent":8051,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-8052","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8052"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8052\/revisions"}],"predecessor-version":[{"id":8060,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8052\/revisions\/8060"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8051"}],"next":[{"title":"ART Forecasting & Inventory Availability","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/july-2022\/art-forecasting-inventory-availability","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8108"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8052"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=8052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}