{"id":7655,"date":"2022-04-20T14:23:52","date_gmt":"2022-04-20T14:23:52","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=platform-industry-glossary\/key-advertising-dates-for-your-marketing-strategy"},"modified":"2024-01-04T21:35:16","modified_gmt":"2024-01-04T21:35:16","slug":"key-advertising-dates-for-your-marketing-strategy","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-industry-glossary\/key-advertising-dates-for-your-marketing-strategy","title":{"rendered":"Key Advertising Dates for your Marketing Strategy"},"content":{"rendered":"\n<p>A good place to start when building your digital marketing strategy is looking at Key Advertising Dates or Tentpole Events.&nbsp; These Events or Dates are centered around topics that existing or prospective customers may identify with.&nbsp; Tentpole events can be industry-specific (webinars, conferences), holiday (national day holidays or religious), or sales event (Black Friday). If you need help with specific industry events reach out through the Help Center for support.<\/p>\n\n\n\n<p>Advertisers use these dates to\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Refresh creatives to lean into what\u2019s going on in the world (example: a flower brand advertising \u201cflowers for mom\u201d the weeks leading up to Mother\u2019s Day)<\/li><li>Understand what publishers and channels will have larger audiences than usual (example\u201d hollywoodreporter.com after the Oscars)<\/li><li>Leverage third party audiences that align with certain dates (reaching football fans during the Superbowl, reaching users with allergies before the First day of Spring)<\/li><\/ul>\n\n\n\n<p>Below is a list of Key Advertising Dates and Tentpole Events by Month to inspire your marketing strategy.&nbsp;<\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>January<\/strong><\/h4>\n\n\n\n<p>Financial Wellness Month<br>Get Organized Month<br>Shape Up US Month<br>New Year\u2019s Eve, New Year\u2019s Day&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br>Australia Day<br>Martin Luther King Jr. Day<br>Chinese New Year<\/p>\n\n\n\n<p><strong>*January themes:<\/strong> Tax Filing, Exercise, Self-improvement, Health, Nutrition, Resolutions, Polar Bear Plunge, The Rose Bowl Game, College Football Championship<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>February<\/strong><\/h4>\n\n\n\n<p>National Black History Month<br>Groundhog Day<br>National Pizza Day<br>Valentine\u2019s Day<br>Presidents Day<br>Mardi Gras<br>Random Acts of Kindness Day<br>World Day of Social Justice<br>Love Your Pet Day<br>Leap Day<br>Rare Disease Day<\/p>\n\n\n\n<p><strong>*February themes:<\/strong>&nbsp; Dating, Marriage, Love, Supporting Black-owned businesses, Super Bowl<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>March<\/strong><\/h4>\n\n\n\n<p>American Red Cross Month<br>National Women\u2019s History Month<br>World Teen Mental Wellness Day<br>National Read Across America Day<br>World Wildlife Day<br>International Women\u2019s Day<br>Pi Day<br>St. Patrick\u2019s Day<\/p>\n\n\n\n<p><strong>*March themes: <\/strong>First day of Spring Break, Oscars, Academy Awards, March Madness<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>April<\/strong><\/h4>\n\n\n\n<p>Stress Awareness Month<br>National Poetry Month<br>Ramadan<br>April Fool&#8217;s Day<br>Palm Sunday<br>Good Friday<br>Easter<br>Easter Monday<br>National Siblings Day<br>Earth Day<br>Passover<br>Tax Day<br>World Art Day<br>Take your Daughter to Work Day<\/p>\n\n\n\n<p><strong>*April Themes:<\/strong> Easter, Planting, Rain, Environmental Protection, The Masters<\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>May<\/strong><\/h4>\n\n\n\n<p>Red Nose Day<br>Global Love Day<br>Cinco de Mayo<br>Mother\u2019s Day<br>Lilac Sunday<br>Armed Forces Day<br>Pentecost<br>Memorial Day<br>Kentucky Derby<br>Better Sleep Month<\/p>\n\n\n\n<p><strong>*May Themes:<\/strong> National Pet Week, Teacher Appreciation Week, National Nurses Week, Flowers, Exams &amp; End of the School Year<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>June<\/strong><\/h4>\n\n\n\n<p>World Environment Day<br>LGBTQ+ Pride Month<br>Flag Day<br>Father\u2019s Day<br>Bonnaroo Music and Arts Festival<br>Summer Solstice<\/p>\n\n\n\n<p><strong>*June Themes:<\/strong> US Open Golf, Wimbledon, NBA Finals, Wedding Season<\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>July<\/strong><\/h4>\n\n\n\n<p>National Hot Dog Month<br>Independence Day<br>National Ice Cream Day<br>First Day of Summer<\/p>\n\n\n\n<p><strong>*July Themes:<\/strong> Summer, Picnic, Wimbledon, World Series, Tour de France<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>August<\/strong><\/h4>\n\n\n\n<p>National Girlfriend Day<br>International Beer Day<br>National Beach Day<\/p>\n\n\n\n<p> <strong>*August Themes:<\/strong> End of Summer Sales, Concerts &amp; Festivals, Family Fun Month, Beach &amp; Pool <\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>September<\/strong><\/h4>\n\n\n\n<p>VJ Day, WWII<br>Labor Day<br>911 Remembrance<br>Hispanic Heritage Month<br>Grandparents Day<br>Constitution Day<br>Oktoberfest<br>International Peace Day (UN)<br>Autumnal Equinox<br>Native American Day<br>Rosh Hashanah<\/p>\n\n\n\n<p>  <strong>*September Themes:<\/strong> Favorite Summer Memory, Back to School, Beginning of Fall, Football Season<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>October<\/strong><\/h4>\n\n\n\n<p>International Day for the Elderly<br>Oktoberfest ends<br>Yom Kippur<br>World Smile Day<br>Columbus Day<br>Indigenous People Day<br>Sweetest<br>Boss&#8217;s Day<br>United Nations Day<br>Make a Difference Day<br>Halloween<\/p>\n\n\n\n<p>  <strong>*October Themes:<\/strong> Breast Cancer Awareness, Women in Business, Spooky Season, Pumpkins, Fire Safety Month<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>November<\/strong><\/h4>\n\n\n\n<p>All Saint&#8217;s Day<br>Dia de los Muertos (Day of the Dead)<br>All Soul&#8217;s Day<br>Daylight Savings<br>U.S. General Election Day<br>Veteran&#8217;s Day<br>Caregiver Appreciation Day<br>Sadie Hawkins Day<br>Great American Smokeout<br>Universal Children&#8217;s Day<br>Thanksgiving Day<br>Black Friday<br>Small Business Saturday<br>Advent<br>Cyber Monday<\/p>\n\n\n\n<p>  <strong>*November Themes:<\/strong> Giving thanks, Harvest, Kindness Month, Holiday shopping<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>December<\/strong><\/h4>\n\n\n\n<p>Pearl Harbor Day<br>Poinsettia Day<br>Chanukah<br>Winter<br>Festivus<br>Christmas<br>Kwanzaa<br>National Fruitcake Day<br>Boxing Day<br>New Year&#8217;s Eve<\/p>\n\n\n\n<p>  <strong>*December Themes:<\/strong> Winter, Hibernation, Holiday Stories and Traditions, Reflection\/Year in Review<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":6,"featured_media":0,"parent":609,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-7655","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7655"}],"version-history":[{"count":14,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7655\/revisions"}],"predecessor-version":[{"id":9222,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7655\/revisions\/9222"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/609"}],"next":[{"title":"Post-Cookie Addressability Blog Series","link":"https:\/\/wiki.pontiac.media\/?docs=platform-industry-glossary\/post-cookie-addressability-blog-series","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6313"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7655"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=7655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}