{"id":7548,"date":"2022-03-22T15:45:08","date_gmt":"2022-03-22T15:45:08","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/january-2022\/ip-conversion-pixels"},"modified":"2022-07-07T18:00:34","modified_gmt":"2022-07-07T18:00:34","slug":"ip-conversion-pixels","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/january-2022\/ip-conversion-pixels","title":{"rendered":"IP Conversion Pixels"},"content":{"rendered":"\n<p>A powerful attribution technology that utilizes the user\u2019s IP Address to track actions driven by your campaigns, the new proprietary Pontiac IP Pixel provides Conversion data as a primary KPI in previously unreachable environments. These pixels can now be created under each Advertiser in the Pontiac platform, placed on your website, then associated to a Line Item to attribute online actions (browsing a page, loading the shopping cart, purchases) to CTV or Streaming Audio campaigns.<\/p>\n\n\n\n<p><strong>Read more here:<\/strong> <a href=\"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/pixel-creation-implementation\/ip-conversion-pixels\" data-type=\"docs\" data-id=\"6975\">IP Conversion Pixels<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"parent":7546,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-7548","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7548"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7548\/revisions"}],"predecessor-version":[{"id":8006,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7548\/revisions\/8006"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7546"}],"next":[{"title":"Custom Geofences for Foot Traffic Locations","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/january-2022\/custom-geofences-for-foot-traffic-locations","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7549"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7548"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=7548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}