{"id":7244,"date":"2022-02-09T23:20:05","date_gmt":"2022-02-09T23:20:05","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/attribution-offerings\/standard-conversion-pixel"},"modified":"2022-02-10T00:50:22","modified_gmt":"2022-02-10T00:50:22","slug":"standard-conversion-pixel","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/attribution-offerings\/standard-conversion-pixel","title":{"rendered":"Standard Conversion Pixel"},"content":{"rendered":"\n<p><strong>A cookie-based attribution solution, place a pixel on your website to track an action such as a purchase or form completion driven by your Pontiac campaigns.<\/strong><\/p>\n\n\n\n<p><strong>OVERVIEW<\/strong>:<br>Place this pixel on your website on the page the user will land on after completing a transaction such as the \u2018Thank you\u2019 page. Purchases will then be attributed to your campaigns run through Pontiac, enabling Conversions and CPA as key performance indicators across digital campaigns. Include Order ID and Revenue Macros to track the value of each transaction and measure the ROI of campaign.<br><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill\" style=\"grid-template-columns:46% auto\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-30.png);background-position:50% 50%\"><img loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"672\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-30.png\" alt=\"\" class=\"wp-image-7246 size-full\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-30.png 618w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-30-276x300.png 276w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-30-16x16.png 16w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>MEDIA TYPE:<\/strong><br>Banner, Native, Video<\/p>\n\n\n\n<p><strong>INVENTORY TYPE:<\/strong><br>Web, Mobile-Web, Mobile In-App<\/p>\n\n\n\n<p><strong>PRICING:<\/strong><br>No Additional Cost<\/p>\n<\/div><\/div>\n\n\n\n<p><strong>SET-UP: <\/strong><br>Read more here: <a href=\"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/pixel-creation-implementation\/conversion-pixel\" data-type=\"docs\" data-id=\"1481\">Standard Conversion Pixels<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"parent":7149,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-7244","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7244"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7244\/revisions"}],"predecessor-version":[{"id":7318,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7244\/revisions\/7318"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7149"}],"prev":[{"title":"IP Conversion Pixel","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/attribution-offerings\/ip-conversion-pixel","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7241"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7244"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=7244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}