{"id":7236,"date":"2022-02-09T23:16:46","date_gmt":"2022-02-09T23:16:46","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/attribution-offerings\/foot-traffic-attribution"},"modified":"2025-09-10T16:37:13","modified_gmt":"2025-09-10T16:37:13","slug":"foot-traffic-attribution","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/attribution-offerings\/foot-traffic-attribution","title":{"rendered":"Foot Traffic Attribution"},"content":{"rendered":"\n<p><strong>Track the number of users that are served an ad and then visit a physical location<\/strong><\/p>\n\n\n\n<p><strong>OVERVIEW<\/strong>:<br>A key performance metric for industries where online conversions are not the norm, Foot Traffic is directly integrated into the Pontiac platform &amp; available across all channels. Utilizing Mobile Advertising IDs and the GPS systems of mobile devices, Pontiac registers the users who were served your ad and are subsequently seen at the location that you are tracking. Drive customers to convert in-store and seamlessly measure the lift in traffic.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:68% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"324\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-27-1024x324.png\" alt=\"\" class=\"wp-image-7237 size-full\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-27-1024x324.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-27-300x95.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-27-768x243.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-27.png 1231w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>MEDIA TYPE:<\/strong><br>Banner, Native, Audio, Video, CTV<\/p>\n\n\n\n<p><strong>INVENTORY TYPE:<\/strong><br>Web, Mobile-Web, Mobile In-App, CTV<\/p>\n\n\n\n<p><strong>PRICING:<\/strong><br>$1.50 CPM for Banner, Native, Audio &amp; Video creatives and $4.00 CPM for CTV creatives<\/p>\n<\/div><\/div>\n\n\n\n<p><strong>SET-UP:<\/strong><br>Read more here: <a href=\"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/foot-traffic-attribution\" data-type=\"docs\" data-id=\"2026\">Foot Traffic Attribution<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":6,"featured_media":0,"parent":7149,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-7236","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7236"}],"version-history":[{"count":7,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7236\/revisions"}],"predecessor-version":[{"id":7695,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7236\/revisions\/7695"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7149"}],"next":[{"title":"IP Conversion Pixel","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/attribution-offerings\/ip-conversion-pixel","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7241"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7236"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=7236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}