{"id":7205,"date":"2022-02-09T23:04:34","date_gmt":"2022-02-09T23:04:34","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/audience-geo-targeting\/zip-code-targeting"},"modified":"2023-05-24T16:50:17","modified_gmt":"2023-05-24T16:50:17","slug":"zip-code-targeting","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/audience-geo-targeting\/zip-code-targeting","title":{"rendered":"Zip Code Targeting"},"content":{"rendered":"\n<p><strong>Leverage the U.S. Postal Code system to create hyper-local campaigns focused on the geos most relevant to your brand.<\/strong><\/p>\n\n\n\n<p><strong>OVERVIEW<\/strong>:<br>Zip Code Targeting allows you to serve ads to users in a tight geo area defined by the U.S. Postal Code system. Target one or many zip codes to blanket an area most relevant to your brand or target audience. This targeting tool is available for all media and inventory types.<\/p>\n\n\n\n<p><strong>CASE STUDY:<\/strong> <a href=\"https:\/\/pontiac.media\/img\/PontiacCS-PDF\/Case-Study-CBD-Across-Display.pdf\">CBD Across Display- CBD Brand Drives Conversions by Geo-Targeting Specific Regions<\/a><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:39% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"409\" height=\"410\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-26.png\" alt=\"\" class=\"wp-image-7234 size-full\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-26.png 409w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-26-300x300.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-26-150x150.png 150w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-26-70x70.png 70w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-26-16x16.png 16w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-26-18x18.png 18w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-26-20x20.png 20w\" sizes=\"auto, (max-width: 409px) 100vw, 409px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>MEDIA TYPE:<\/strong><br>Banner, Native, Audio, Video, CTV<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>INVENTORY TYPE:<\/strong><br>Web, Mobile-Web, Mobile In-App, CTV<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>DEVICE TYPES:<\/strong><br>Desktops, Mobile Phones, Tablets, TVs, Game Consoles, Set-top Boxes<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>PRICING:<\/strong><br>No Additional Cost<\/p>\n<\/div><\/div>\n\n\n\n<p><strong>SET-UP:<\/strong><\/p>\n\n\n\n<p>There are two places in the Pontiac Platform to implement zip code targeting.&nbsp; The first option is in the \u2018Audience\u2019s tab, under \u2018New Custom Audience\u2019.&nbsp; You can build an audience of zip codes to be used on any Line Item.&nbsp; Once saved, this audience can be associated to any Line Item in the seat. Custom audiences are associated to the campaign in the \u2018Audiences\u2019 section of the Line Item creation screen.&nbsp; Select \u2018Associate Segments\u2019 and choose the audience from the \u2018Custom Audiences\u2019 dropdown. Enter the zip code followed by a comma and the country code with each zip code on an individual line.<br><strong>Line format<\/strong>: [Zip Code],[Country Code]<br><strong>Example<\/strong>: 03102,US<br>The other option to implement zip code targeting is at the Line Item level.&nbsp; This is available in the \u2018Targeting\u2019 menu, under the \u2018Zip Codes\u2019 tab.&nbsp; Select the country from the dropdown menu, enter the zip codes you wish to target, and press save.<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":7148,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-7205","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7205"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7205\/revisions"}],"predecessor-version":[{"id":7342,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7205\/revisions\/7342"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7148"}],"prev":[{"title":"Third-Party Audience Data Targeting","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/audience-geo-targeting\/third-party-audience-data-targeting","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7204"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7205"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=7205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}