{"id":7200,"date":"2022-02-09T23:03:36","date_gmt":"2022-02-09T23:03:36","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/audience-geo-targeting\/job-title-employer-targeting"},"modified":"2023-05-24T16:50:17","modified_gmt":"2023-05-24T16:50:17","slug":"job-title-employer-targeting","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/audience-geo-targeting\/job-title-employer-targeting","title":{"rendered":"Job Title &#038; Employer Targeting"},"content":{"rendered":"\n<p><strong>A robust B2B targeting tool, create and target custom audiences of businesses, organizations, or professional groups through Pontiac\u2019s Bombora integration.<\/strong><\/p>\n\n\n\n<p><strong>OVERVIEW<\/strong>:<br>Enter any company\u2019s website to create a targetable audience of employees and company devices. Reach key decision makers with filters by position, or target companies displaying interest in certain topics. Targetable B2B parameters include: Seniority, Functional Area, Industry, Company Size and Revenue, Installed Data &amp; Programs, Intent &amp; predictive signals and more.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:47% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"646\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-18.png\" alt=\"\" class=\"wp-image-7217 size-full\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-18.png 597w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-18-277x300.png 277w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-18-16x16.png 16w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-18-18x18.png 18w\" sizes=\"auto, (max-width: 597px) 100vw, 597px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>MEDIA TYPE:<\/strong><br>Banner, Video<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>INVENTORY TYPE:<\/strong><br>Web, Mobile-Web, Mobile In-App<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>DEVICE TYPES:<\/strong><br>Desktops &amp; Laptops, Mobile Phones, Tablets<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>PRICING:<\/strong><br>Audience CPMs will vary according to parameters selected<\/p>\n<\/div><\/div>\n\n\n\n<p><strong>SET-UP:<\/strong><br>You must send the Job Titles or Companies that you wish to target to the Pontiac Team through the Help Center. They will then push Companies (using their domain name, ie: cisco.com) or Job Titles to Bombora.\u00a0 Audiences will be available to target in Pontiac within 3 business days, and will appear under \u2018Onboarded Audiences\u2019.\u00a0\u00a0To set the bids, add the associated cost of your segment to the recommended bid ranges for the campaign\u2019s media type.<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":7148,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-7200","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7200"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7200\/revisions"}],"predecessor-version":[{"id":7330,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7200\/revisions\/7330"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7148"}],"next":[{"title":"LiveRamp CRM Audiences","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/audience-geo-targeting\/liveramp-onboarded-audiences","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7201"}],"prev":[{"title":"Geo-framed Audience Targeting","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/audience-geo-targeting\/geo-framed-audience-targeting","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7199"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7200"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=7200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}