{"id":7199,"date":"2022-02-09T23:03:24","date_gmt":"2022-02-09T23:03:24","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/audience-geo-targeting\/geo-framed-audience-targeting"},"modified":"2023-05-24T16:50:17","modified_gmt":"2023-05-24T16:50:17","slug":"geo-framed-audience-targeting","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/audience-geo-targeting\/geo-framed-audience-targeting","title":{"rendered":"Geo-framed Audience Targeting"},"content":{"rendered":"\n<p><strong>A defined Audience of users who were in a geographic location during a specified time frame is compiled and then targeted.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>OVERVIEW<\/strong>:<br>This tactic can be utilized to target people who have visited a specific location or event to serve ads to them on a later date. For example, you can target users who have attended a University of Michigan football game, or people who have visited any Target across the country in the last week. Remarket to users who have visited your retail locations, or conquest by targeting users who have been to competitor\u2019s locations.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"639\" height=\"726\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-17.png\" alt=\"\" class=\"wp-image-7214 size-full\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-17.png 639w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-17-264x300.png 264w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-17-80x90.png 80w\" sizes=\"auto, (max-width: 639px) 100vw, 639px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>MEDIA TYPE:<\/strong><br>Banner, Video<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>INVENTORY TYPE:<\/strong><br>Mobile In-App<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>DEVICE TYPES:<\/strong><br>Mobile Phones, Tablets<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>PRICING:<\/strong><br>$2.00 CPM for Audience Data<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>SET-UP:<\/strong><br>You must send the locations you wish to target to the Pontiac Team through the Help Center. The data will then be pushed to your seat via OnSpot Data Technology.\u00a0 After 3 business days, users from the defined geo locations and time frame will be made available for targeting, and will appear under \u2018Onboarded Audiences\u2019. OnSpot segments cost an additional flat CPM of $2.00. To set the bids, add $2.00 to the recommended bid ranges for the campaign\u2019s media type.\u00a0<br>It is recommended to apply the &#8216;Allow for Cookieless Users&#8217; feature on the Line when targeting In App Inventory.<br>See additional information about Geoframed Audiences here: <a href=\"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/audiences\/onboarded-audiences\/onspot-commercial-address-audience\">Geoframed Commercial Address Segments.<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"parent":7148,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-7199","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7199"}],"version-history":[{"count":7,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7199\/revisions"}],"predecessor-version":[{"id":8908,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7199\/revisions\/8908"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7148"}],"next":[{"title":"Job Title & Employer Targeting","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/audience-geo-targeting\/job-title-employer-targeting","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7200"}],"prev":[{"title":"Geofencing","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/audience-geo-targeting\/geofencing","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7198"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7199"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=7199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}