{"id":7198,"date":"2022-02-09T23:03:09","date_gmt":"2022-02-09T23:03:09","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/audience-geo-targeting\/geofencing"},"modified":"2023-05-24T16:50:17","modified_gmt":"2023-05-24T16:50:17","slug":"geofencing","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/audience-geo-targeting\/geofencing","title":{"rendered":"Geofencing"},"content":{"rendered":"\n

Use lat\/long coordinates to geofence any location across the world to serve ads inside of a small surrounding area.<\/strong><\/p>\n\n\n\n

OVERVIEW<\/strong>:
Serve ads to users across their mobile devices while they are on the go and enter the specified geo-frame. This tool can be leveraged to target users while they are at an event, near a retail location, in a specific neighborhood or any tight geo location for hyper-local campaigns.
<\/p>\n\n\n\n

\"\"<\/figure>
\n

MEDIA TYPE:<\/strong>
Banner, Video<\/p>\n\n\n\n

INVENTORY TYPE:<\/strong>
Mobile In-App, Mobile Web<\/p>\n\n\n\n

DEVICE TYPES:<\/strong>
Mobile Phones, Tablets<\/p>\n\n\n\n

PRICING:<\/strong>
No Additional Cost<\/p>\n<\/div><\/div>\n\n\n\n

SET-UP:<\/strong><\/p>\n\n\n\n

To set up a campaign, you must first create the Audience with Lat\/Long coordinates, and the surrounding area in square meters.  Go to the \u2018Audience\u2019 tab and select \u2018New Custom Audience\u2019. Then select \u2018Lat Long\u2019 from the dropdown menu.  Enter each set of coordinates on an individual line in the following format:<\/p>\n\n\n\n


Line format<\/strong>: [Latitude],[Longitude],[Radius] (Radius can be either 150 or 2251)
Example<\/strong>: 123.414,-123.424,150<\/p>\n\n\n\n


The Radius is predetermined by Google Plus Codes with defaults of approximately 150 meters (492 feet) or 2251 meters (7385 feet). Entering a Radius other than 150 or 2251 will not create a custom Radius or area, you will still be targeting a Radius of either 150 or 2251.
The size of the target area will vary slightly depending on the location of the coordinates.
Once saved, this Audience can be associated to any Line Item in the seat. Custom Audiences are associated to the campaign in the \u2018Audiences\u2019 section of the Line Item creation screen. Select \u2018Associate Segments\u2019 and choose the audience from the \u2018Custom Audiences\u2019 dropdown.<\/p>\n\n\n\n

These audiences should be used with Mobile In-App inventory only. Lat\/Long targeting relies on mobile GPS data and location services to pinpoint the exact latitude and longitude where the user is located. Note, that approximately 30% of mobile impressions received contain location data that you can target with lat\/long segments. <\/p>\n\n\n\n

It is recommended to apply the ‘Allow for Cookieless Users’ feature on the Line when targeting In App Inventory.<\/p>\n\n\n\n

For more information on setting up Lat\/Long Targeting and estimating your potential budget, see here : Lat\/Long Audience<\/a>.<\/p>\n\n\n\n


For more information on Google Plus Codes: https:\/\/maps.google.com\/pluscodes\/technology\/<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"parent":7148,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-7198","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7198"}],"version-history":[{"count":10,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7198\/revisions"}],"predecessor-version":[{"id":8909,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7198\/revisions\/8909"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7148"}],"next":[{"title":"Geo-framed Audience Targeting","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/audience-geo-targeting\/geo-framed-audience-targeting","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7199"}],"prev":[{"title":"Device ID Targeting","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/audience-geo-targeting\/device-id-targeting","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7197"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7198"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=7198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}