{"id":7197,"date":"2022-02-09T23:02:57","date_gmt":"2022-02-09T23:02:57","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/audience-geo-targeting\/device-id-targeting"},"modified":"2023-05-24T16:50:17","modified_gmt":"2023-05-24T16:50:17","slug":"device-id-targeting","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/audience-geo-targeting\/device-id-targeting","title":{"rendered":"Device ID Targeting"},"content":{"rendered":"\n<p><strong>Create custom audiences through Device IDs to target your brand\u2019s Audience wherever they are seen across the web.<\/strong><\/p>\n\n\n\n<p><strong>OVERVIEW<\/strong>:<br>Device IDs are unique identification codes issued to every device that can receive ads.&nbsp; A desktop computer, laptop, and phone belonging to the same user will each have their own unique Device ID. You can load these ID numbers into Pontiac, creating a custom audience to deliver campaigns directly to a user\u2019s specific device.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"391\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-15.png\" alt=\"\" class=\"wp-image-7210 size-full\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-15.png 580w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-15-300x202.png 300w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>MEDIA TYPE:<\/strong><br>Banner, Video<\/p>\n\n\n\n<p><strong>INVENTORY TYPE:<\/strong><br>Web, Mobile-Web, Mobile In-App<\/p>\n\n\n\n<p><strong>DEVICE TYPES:<\/strong><br>Desktop &amp; Laptop, Mobile Phones, Tablets<\/p>\n\n\n\n<p><strong>PRICING:<\/strong><br>No Additional Cost<\/p>\n<\/div><\/div>\n\n\n\n<p><strong>SET-UP:<\/strong><\/p>\n\n\n\n<p>To set up a campaign, you must first create the audience of Device IDs.&nbsp; Go to the \u2018Audience\u2019 tab and select \u2018New Custom Audience\u2019. Then select \u2018Device ID\u2019 from the dropdown menu.&nbsp; Enter each Device ID on an individual line, including the corresponding device type prefix, in the following format:<br><strong>Line format:<\/strong> [Device ID]<br><strong>Example:<\/strong> 0-123e4567-e89b-12d3-a456-426655440000<br>Device Type Prefixes:<br>0 &#8211;&nbsp; IDFA (Apple ID for Advertising)<br>1 &#8211; SHA<br>2 &#8211; MD5<br>4 &#8211; OPENUDID<br>5 &#8211; AAID (Android Advertising ID)<br>6 &#8211; WINDOWSADID (Microsoft Advertising ID)<br>Once saved, this audience can be associated to any Line Item in the seat. Custom audiences are associated to the campaign in the \u2018Audiences\u2019 section of the Line Item creation screen. Select \u2018Associate Segments\u2019 and choose the audience from the \u2018Custom Audiences\u2019 dropdown.<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":7148,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-7197","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7197"}],"version-history":[{"count":4,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7197\/revisions"}],"predecessor-version":[{"id":8356,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7197\/revisions\/8356"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7148"}],"next":[{"title":"Geofencing","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/audience-geo-targeting\/geofencing","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7198"}],"prev":[{"title":"Creative Audience","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/audience-geo-targeting\/creative-audience","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7196"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7197"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=7197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}