{"id":7196,"date":"2022-02-09T23:02:46","date_gmt":"2022-02-09T23:02:46","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/audience-geo-targeting\/creative-audience"},"modified":"2023-05-24T16:50:17","modified_gmt":"2023-05-24T16:50:17","slug":"creative-audience","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/audience-geo-targeting\/creative-audience","title":{"rendered":"Creative Audience"},"content":{"rendered":"\n<p><strong>Use multiple ads to tell a story to your audience with sequential messaging<\/strong> <strong>or employ cross device retargeting for a 360-degree approach will allow you to reach users across all channels and all their devices to maintain consistent messaging and create continuity in the customer\u2019s entire digital experience.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"905\" height=\"317\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-14.png\" alt=\"\" class=\"wp-image-7207\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-14.png 905w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-14-300x105.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-14-768x269.png 768w\" sizes=\"auto, (max-width: 905px) 100vw, 905px\" \/><\/figure>\n\n\n\n<p><strong>OVERVIEW<\/strong>: <br>The Creative Audience allows for dynamic retargeting of users who have received an ad previously run through Pontiac, by collecting User IDs, Device IDs or IP Addresses of the users that were served an ad. Create sequential messaging to tell a story or employ cross-device remarketing to create a holistic 360-degree campaign. The Creative Audience allows for the collection of IP addresses, making cross channel remarketing from CTV to Display possible. Collect the IP addresses of users that viewed your CTV ad on their Smart TVs, Game Consoles and Set-top boxes and retarget these users with display ads across the web on their other devices \u2013 mobile phones, desktops, laptops, and tablets.<\/p>\n\n\n\n<p><strong>MEDIA TYPE:<\/strong><br>Banner, Video<\/p>\n\n\n\n<p><strong>INVENTORY TYPE:<\/strong><br>Web, Mobile-Web, Mobile In-App<\/p>\n\n\n\n<p><strong>DEVICE TYPES:<\/strong><br>Desktops, Mobile Phones, Tablets<\/p>\n\n\n\n<p><strong>PRICING:<\/strong><br>No Additional Cost<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>SET-UP:<\/strong><\/p>\n\n\n\n<p>Go to the \u2018Audience\u2019 tab and select \u2018New Custom Audience\u2019. Then select \u2018Creative Audience\u2019 from the dropdown menu.&nbsp; Choose the data you wish to follow, either Device ID, User ID, and\/or IP Address.&nbsp; Then select the creatives, that once served, will add users to the audience.<\/p>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" width=\"808\" height=\"423\" class=\" wp-image-2496 alignnone\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Creative-Audience-new-1024x536.png\" alt=\"\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Creative-Audience-new-1024x536.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Creative-Audience-new-300x157.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Creative-Audience-new-768x402.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Creative-Audience-new-1536x804.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2021\/01\/Creative-Audience-new-2048x1072.png 2048w\" sizes=\"auto, (max-width: 808px) 100vw, 808px\" \/><\/p>\n\n\n\n<p>In the above screenshot, the three creatives are capturing the Device ID, IP Address, and User ID, which are building the audience.<\/p>\n\n\n\n<p>Once saved, this audience can be associated to any Line Item in the seat. Custom audiences are associated to the campaign in the \u2018Audiences\u2019 section of the Line Item creation screen.&nbsp; Select \u2018Associate Segments\u2019 and choose the audience from the \u2018Custom Audiences\u2019 dropdown.<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":7148,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-7196","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7196"}],"version-history":[{"count":4,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7196\/revisions"}],"predecessor-version":[{"id":8355,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7196\/revisions\/8355"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7148"}],"next":[{"title":"Device ID Targeting","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/audience-geo-targeting\/device-id-targeting","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7197"}],"prev":[{"title":"ART Audience","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/audience-geo-targeting\/art-audience","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/8931"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7196"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=7196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}