{"id":7193,"date":"2022-02-09T23:01:13","date_gmt":"2022-02-09T23:01:13","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/inventory-targeting\/subdirectory-url-full-url-targeting"},"modified":"2023-02-21T19:22:34","modified_gmt":"2023-02-21T19:22:34","slug":"subdirectory-url-full-url-targeting","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/inventory-targeting\/subdirectory-url-full-url-targeting","title":{"rendered":"Subdirectory URL & Full URL Targeting"},"content":{"rendered":"\n

Create your own contextual URL lists to place ads down to the specific articles<\/strong><\/p>\n\n\n\n

OVERVIEW<\/strong>:
Strategically place ads on specific subdirectories or specific articles with content related to your ad or brand. As regular site lists hit top level domains that can umbrella many subdirectories and articles spanning a wide variety of topics, deep URL targeting allows you to filter down to the most relevant content.
For example, go from targeting ESPN.com <\/a>and serving on all ESPN properties, to specifically target espn.com\/nba\/standings<\/a>.<\/p>\n\n\n\n

\"\"<\/figure>
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MEDIA TYPE:<\/strong>
Banner, Native, Audio, Video<\/p>\n\n\n\n

<\/div>\n\n\n\n

INVENTORY TYPE:<\/strong>
Web, Mobile-Web<\/p>\n\n\n\n

<\/div>\n\n\n\n

DEVICE TYPES:<\/strong>
Mobile devices & tablets<\/p>\n\n\n\n

<\/div>\n\n\n\n

PRICING:<\/strong>
No Additional Cost<\/p>\n<\/div><\/div>\n\n\n\n

SET-UP:<\/strong><\/p>\n\n\n\n

Go to the \u2018Audience\u2019 tab and select \u2018New Custom Audience\u2019. Then select \u2018Subdirectory URL Targeting’ or \u2018Full URL Targeting’ from the dropdown menu:<\/p>\n\n\n\n