{"id":7190,"date":"2022-02-09T23:00:00","date_gmt":"2022-02-09T23:00:00","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/inventory-targeting\/site-list-targeting"},"modified":"2023-02-21T19:22:34","modified_gmt":"2023-02-21T19:22:34","slug":"site-list-targeting","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/inventory-targeting\/site-list-targeting","title":{"rendered":"Site List Targeting"},"content":{"rendered":"\n<p><strong>Pick and choose the specific domains you want your ads to serve on.&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>OVERVIEW<\/strong><br>Guarantee the quality, relevance, and brand-safety of the inventory you are buying by designating the exact domains your ads will serve on. Select from Pontiac\u2019s pre-set site lists organized by category, including Beauty &amp; Fitness, Home &amp; Garden, Finance, Real Estate, News and more. Or create your own custom site list to contextually place ads or serve on sites most relevant to your target audience for effective targeting without the cost of third-party data.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"805\" height=\"654\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-12.png\" alt=\"\" class=\"wp-image-7191 size-full\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-12.png 805w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-12-300x244.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-12-768x624.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-12-370x300.png 370w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>MEDIA TYPE:<\/strong><\/p>\n\n\n\n<p>Banner, Native, Audio, Video<\/p>\n\n\n\n<p><strong>INVENTORY TYPE:<\/strong><\/p>\n\n\n\n<p>Web, Mobile-Web<\/p>\n\n\n\n<p><strong>DEVICE TYPES:<\/strong><\/p>\n\n\n\n<p>Desktop &amp; Laptop, Mobile Devices, Tablets<\/p>\n\n\n\n<p><strong>PRICING:<\/strong><\/p>\n\n\n\n<p>No Additional Cost<\/p>\n<\/div><\/div>\n\n\n\n<p><strong>SET-UP:<\/strong><br>To build your Site List, go to the \u2018Inventory Tab\u2019 click \u2018New Site List\u2019.\u00a0 Add the sites separated by commas, following the example provided in the Site List creation window. When setting up a new Line Item, the Site List you created (as well as preconfigured Site Lists by category) will be available to associate to the campaign in the Line Item \u2018Targeting\u2019 menu under the \u2018Site List\u2019 tab. Choose whether to associate the list as an &#8216;Allow&#8217; list or &#8216;Block&#8217; list.<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":7147,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-7190","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7190"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7190\/revisions"}],"predecessor-version":[{"id":7308,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7190\/revisions\/7308"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7147"}],"next":[{"title":"Subdirectory URL & Full URL Targeting","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/inventory-targeting\/subdirectory-url-full-url-targeting","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7193"}],"prev":[{"title":"PMP Targeting","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/inventory-targeting\/pmp-targeting","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7186"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7190"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=7190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}