{"id":7176,"date":"2022-02-09T22:54:22","date_gmt":"2022-02-09T22:54:22","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/inventory-targeting\/app-list-targeting"},"modified":"2023-05-24T15:32:36","modified_gmt":"2023-05-24T15:32:36","slug":"app-list-targeting","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/inventory-targeting\/app-list-targeting","title":{"rendered":"App List Targeting"},"content":{"rendered":"\n<p><strong>Pick and choose exactly which applications you want your ads to serve in.<\/strong><\/p>\n\n\n\n<p><strong>OVERVIEW<\/strong>:<br>Select from one of Pontiac\u2019s pre-set app lists by content category, such as Real Estate Apps, Weather Apps, News Apps, Gaming Apps and more or create your own custom list.&nbsp;Contextually place ads to reach users while they are using an app relevant to your product or service or reach your target audience by targeting apps these users frequent to optimize your ad spend without paying for Third-Party data segments.<\/p>\n\n\n\n<p><strong>MEDIA TYPE:<\/strong><br>Banner, Native, Audio, Video<\/p>\n\n\n\n<p><strong>INVENTORY TYPE:<\/strong><br>Mobile In-App, OTT, CTV<\/p>\n\n\n\n<p><strong>DEVICE TYPES:<\/strong><br>Mobile Phones &amp; Tablets, TV, Game Console, Set Top Box<\/p>\n\n\n\n<p><strong>PRICING:<\/strong><br>No Additional Cost<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-9-1024x118.png\" alt=\"\" class=\"wp-image-7179\" width=\"861\" height=\"98\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-9-1024x118.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-9-300x35.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-9-768x88.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/02\/image-9.png 1111w\" sizes=\"auto, (max-width: 861px) 100vw, 861px\" \/><\/figure>\n\n\n\n<p><strong>SET-UP:<\/strong><br>To build your App List, go to the \u2018Inventory Tab\u2019 click \u2018New App List\u2019 and paste the app code for each desired app on an individual line. The app codes can be found by locating the page for the app on either the Apple App Store or the Google Play Store for Android apps and taking the highlighted portion of the URL shown below. <\/p>\n\n\n\n<p><strong>Examples (use only the red text):<\/strong><br><strong>Android Apps<\/strong>:\u00a0 https:\/\/play.google.com\/store\/apps\/details?id=<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">com.easybrain.sudoku.android<\/mark>&amp;hl=en_US&amp;gl=US<br><strong>Line format<\/strong>\u00a0: com.easybrain.sudoku.android<br><strong>Apple Apps:\u00a0\u00a0<\/strong>https:\/\/apps.apple.com\/us\/app\/sudoku-com-brain-games\/id<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">1193508329<\/mark><br><strong>Line format:<\/strong> 1193508329<br><br>When setting up a new Line Item, the App List you created (as well as preconfigured App Lists by category) will be available to associate to the campaign in the Line Item \u2018Targeting\u2019 menu under the \u2018App List\u2019 tab. Select whether to use the list as an &#8216;Allow&#8217; list or &#8216;Block&#8217; list.<\/p>\n\n\n\n<p>It is recommended to apply the &#8216;Allow for Cookieless Users&#8217; feature when targeting In App Inventory.<\/p>\n\n\n\n<p>For more information on App List targeting, see here: <a href=\"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/setting-up-a-line-item\/targeting-menu\/site-app-lists\" data-type=\"docs\" data-id=\"1551\">Site Lists &amp; App Lists<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"parent":7147,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-7176","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7176"}],"version-history":[{"count":16,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7176\/revisions"}],"predecessor-version":[{"id":8905,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7176\/revisions\/8905"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7147"}],"next":[{"title":"Contextual AI","link":"https:\/\/wiki.pontiac.media\/?docs=product-offerings-targeting-strategies-2\/inventory-targeting\/custom-contextual-targeting","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7183"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7176"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=7176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}