{"id":6937,"date":"2022-01-10T19:55:32","date_gmt":"2022-01-10T19:55:32","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=platform-industry-glossary\/pontiac-white-papers\/how-the-ad-exchange-works"},"modified":"2022-01-10T20:08:07","modified_gmt":"2022-01-10T20:08:07","slug":"how-the-ad-exchange-works","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-industry-glossary\/pontiac-white-papers\/how-the-ad-exchange-works","title":{"rendered":"How the Ad Exchange Works"},"content":{"rendered":"\n<p><em>This is the basic description of all players involved in the programmatic exchange ecosystem.\u00a0 Display, Native, Video and Mobile In-App ads all use the OPEN RTB exchanges to help monetize\u00a0inventory.\u00a0<\/em><\/p>\n\n\n\n<p>WE MADE UP THE COMPANIES BELOW. FOR COMMON SSPs and DSPs, Google it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"380\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/01\/image-3.png\" alt=\"\" class=\"wp-image-6939\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/01\/image-3.png 782w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/01\/image-3-300x146.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/01\/image-3-768x373.png 768w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><\/figure>\n\n\n\n<p>This is how we see the ecosystem.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"778\" height=\"380\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/01\/image-4.png\" alt=\"\" class=\"wp-image-6940\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/01\/image-4.png 778w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/01\/image-4-300x147.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/01\/image-4-768x375.png 768w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"382\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/01\/image-5.png\" alt=\"\" class=\"wp-image-6941\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/01\/image-5.png 780w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/01\/image-5-300x147.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/01\/image-5-768x376.png 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"380\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/01\/image-6.png\" alt=\"\" class=\"wp-image-6942\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/01\/image-6.png 773w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/01\/image-6-300x147.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/01\/image-6-768x378.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/01\/image-6-770x380.png 770w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><\/figure>\n\n\n\n<p>The publishers are the parties with content, money and resources.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"376\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/01\/image-7.png\" alt=\"\" class=\"wp-image-6943\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/01\/image-7.png 772w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/01\/image-7-300x146.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/01\/image-7-768x374.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/01\/image-7-770x376.png 770w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><\/figure>\n\n\n\n<p>The DSP &amp; SSP, or the \u201cExchange\u201d is full of venture capital money and great technology minds,\u00a0 utilizing high speed processers and Hadoop capabilities across the web to create a fair and open\u00a0 auction environment.\u00a0<br><\/p>\n\n\n\n<p>Download this White Paper here:<\/p>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/01\/WP_HowtheAdExchangeWorks.pdf\">HowtheAdExchangeWorks<\/a><a href=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2022\/01\/WP_HowtheAdExchangeWorks.pdf\" class=\"wp-block-file__button\" download>Download<\/a><\/div>\n","protected":false},"author":6,"featured_media":0,"parent":6919,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-6937","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6937"}],"version-history":[{"count":1,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6937\/revisions"}],"predecessor-version":[{"id":6945,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6937\/revisions\/6945"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6919"}],"next":[{"title":"Real-time Bidding and Programmatic Media","link":"https:\/\/wiki.pontiac.media\/?docs=platform-industry-glossary\/pontiac-white-papers\/real-time-bidding-and-programmatic-media","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6932"}],"prev":[{"title":"The Evolution of Advertising From the Bronze Plate to Display Ads","link":"https:\/\/wiki.pontiac.media\/?docs=platform-industry-glossary\/pontiac-white-papers\/the-evolution-of-advertising-from-the-bronze-plate-to-display-ads","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6921"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6937"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=6937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}